TRADEMARK LICENSING AGREEMENT
(b) licensee agrees to cooperate fully and in good faith with licensorfor the purpose of securing and preserving licensor''s (or any grantor oflicensor''s) rights in and to the name. in the event there has been noprevious registration of the name and/or articles and/or any materialrelating thereto, licensee shall, at licensor''s request and expense,register such a copyright, trademark and/or service mark in theappropriate class in the name of licensor or, if licensor so requests, inlicensee''s own name. however, it is agreed that nothing contained in thisagreement shall be construed as an assignment or grant to the licensee of any right, title or interest in or to the name, it being understood thatall rights relating thereto are reserved by licensor, except for thelicense hereunder to licensee of the right to use and utilize the name only as specifically and expressly provided in this agreement. licensee hereby agrees that at the termination or expiration of this agreement licensee will be deemed to have a signed, transferred and conveyed to licensor any rights, equities, good will, titles or other rights in and to the name which may have been obtained by licensee or which may have vested in licensee in pursuance of any endeavors covered hereby, and that licensee will execute any instruments requested by licensor to accomplish or confirm the foregoing. any such assignment, transfer or conveyance shall be without other consideration than the mutual covenants and considerations of this agreement.
(c) licensee hereby agrees that its every use of such name shall inure to the benefit of licensor and that licensee shall not at any time acquire any rights in such name by virtue of any use it may make of such name.
9. promotional material
(a) in all cases where licensee desires artwork involving articles which are the subject of this license to be executed, the cost of such artwork and the time for the production thereof shall be borne by licensee. all artwork and designs involving the name, or any reproduction thereof, shall, notwithstanding their invention or use by licensee, be and remain the property of licensor and licensor shall be entitled to use the same and to license the use of the same by others.
(b) licensor shall have the right, but shall not be under any obligation, to use the name and/or the name of licensee so as to give the name, licensee, licensor and/or licensor''s programs full and favorable prominence and publicity. licensor shall not be under any obligation whatsoever to continue broadcasting any radio or television program or use the name or any person, character, symbol, design or likeness or visual representation thereof in any radio or television program.