Advertising教案
重點句型
1. we are so used to them that we do not even realize how many we see and hear in a day.
2. a commercial advertisement is one which someone has paid for to promote a product or service.
3. psas are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare.
4. china has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.
5. however, we still must be aware of the methods used in advertisements to try and sell us things.
6. even if an ad does not lie, it does not mean it tells you the complete truth.
7. all of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.
8. the boss can then choose the right product to produce , the one which is expected to be most popular with consumers.
9. also important are the sales targets.
10. if they want to become the market leader, the company must ensure that their product is of high quality.
11. that is why we are considering repackaging our chocolate bar as well.
12. not all ads play tricks on us though.
13. these ads deal with large social issues.
14. in my opinion, this may have harmful effects.
15. what they don’t mention is how bad these things can be for our teeth.
16. have you ever regretted not having snapped those unforgettable moments?
17. unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
18. when you start a successful ad campaign, you must have a clear goal and target audience in mind.
19. in order to determine your audience, you will need to do a little research.
20. it is important to always try to appeal to the way the audience will react.
21. what parts of this issue would they care about or be concerned with?
22. the way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
重點語法: 直接引語和間接引語
4模塊unit 2 sporting events
重點短語
1. share with 與…分享 2. every four years每四年，每隔三年
3. take part in參加 4. in honour of紀念，向……表示敬意
5. side by side一起，共同，肩并肩 6. come to public attention引起公眾關注