Lesson 4 Advertisements
lesson 4 advertisements
教案
teaching contents（教學內容）：
1. 教材：北京師范大學《英語》。
2. 內容：必修模塊4: unit 10 lesson 4
3. 教材說明：本課內容對教材進行了適當的選擇和補充，綜合了閱讀和寫作的訓練，符合《新課標》中對教材使用的合理建議。
teaching aims （教學目標）：
1. 語言知識和技能方面：
* 掌握有關廣告的新單詞。
* 學會運用廣告里的形容詞
* 總結出廣告寫作的要素并運用。
2. 情感態度方面：
通過課前和課堂上的體驗、參與、實踐等探究性活動，讓學生學會合作、自主學習，增強學生學習的積極性和學生的自信心。
difficult points （教學難點）：
本課是一節任務型讀寫課，“讀”是為了“寫”， “學”是為了“用”。因此在整個教學過程中，讓學生通過閱讀，探究總結出好廣告的要素和寫作技巧, 并加以運用，以組為單位在規定時間內根據教師所給材料和信息寫出廣告詞,并讓其相互評價,及時反饋。
teaching aids （教學準備）：
電腦，多媒體講臺，麥克風，實物投影。
teaching steps （教學步驟）：
step 1 leading in
1. play an advert on the screen. ( pepsi cola )
2. greeting.
3. present some adverts collected by the students and introduce three kinds of adverts briefly. then tell the students today’s tasks.
step 2 reading
1. fast reading. and ask them: “which advert do you like best? why?”
2. read the reading strategies box with the students.
3. the students read the four adverts again, and find out some opinions and facts to complete the table.
4. ask some students to give the answers to the class. explain some new words in the adverts.
5. take one advert as an example and ask them to sum up “what makes a good advert?” (4a)
1). a creative idea.
2). a clear title.
3). a brief description.
4). attractive words.
step 3 writing
1. divide the class into groups. list the writing stages to direct the student to write
an advert.
2. remind them to use all the necessary information:
1). what is it called?
2). what can you use it for?
3). where can you use it?
4). what is it made of?
5). what are its advantages?
6). how much does it cost?
7). where can you get it?
3. show a picture of siemens mobile phone, and ask them to use the key words
to write adverts in groups. ( music )
4. the students check their adverts.
step 4 presentation
1. choose some groups to show their adverts on the screen and read them out.
2. ask some students to evaluate others’ adverts using the factors of good adverts, and then find out their problems and the way to improve.
3. tell them the teacher’s idea.