Task Writing an Advertisement
(let them complete the above bar chart in their text books and then show the sample one on the screen for them to check answers.)
step two: discussion
t: very good! later we will use the information collected in the bar chart to write an advertisement for the choccoloco bar. but now i will give you a few questions for you to talk about in preparation for it.
1) what’s your opinion of advertising in public places?
2) what advertisements attract your attention?
3) what do you think makes advertisements interesting?
4) what have you seen in an ad and later bought?
5) what’s your favorite advertisement? why?
ss: …
(let them discuss the questions in groups of four. remind them to refer to the expressions listed on page 14 and in part b on page 15 to complete the task.)
step three: writing an advertisement
t: now i think you have got something about what an advertisement is and how to write one. next let’s go on with the next step. we will write an advertisement for a product chocoloco bar using the information we have collected in the above steps. first i will give you two popular advertisements to look at for ideas but some words are missing. please use the given words to complete them. each word can only be used once.
try our delicious sandwiches!
you will be ________ at the new fillings, new bread and _______ taste! our sandwiches are ______ and finger-licking good. they are also the ______ in town. we use only _______ meat and freshest vegetables. our sandwiches cost only ￥5 each. when you buy one now you get another one _______!
introducing funky swanky!
these are funky new jeans! they look ______! are you _____ with wearing the same blue jeans every day? then why don’t you get into our new jeans in deep red? this is the season’s ________ color. they are so _____________ that you’ll want to wear them day and night! a pair of funky swanky jeans costs only ￥80, available in all funky swanky shops now.