Chapter4. The Body Shop -Reading
[鏈接3]
說明：
本部分建議采用任務(wù)型閱讀教學(xué)方法。通過略讀、掃讀、細讀等不同手段來提高學(xué)生的閱讀理解能力，從而培養(yǎng)學(xué)生的閱讀技巧。
teaching procedures
step one
students report: describe the packaging of the cosmetic products
ask the students to give their opinions on the packaging
step two
skimming
skim the text and do ex a. b， at the same time learn about the new words in this section.
questions for the students to consider and answer
1. what are the bad side of the packaging you find in the text
2. do you think the packaging is necessary? why?
3. the packaging of the products in the body shop, why do we say it is revolutionizing?
4. what do you prefer to buy?
scanning
1. true or false exercise on p. 2
教師在進行這一部分練習(xí)時，不光只是帶領(lǐng)學(xué)生練習(xí)，更重要的是要通過設(shè)問引領(lǐng)學(xué)生進入課文。如：
the body shop:
1. they do not test products on animals
2. they think packaging is unimportant
3. they describe their products have never spent money on advertising
4. they often hold campaigns on pro-environment topics
other cosmetics companies:
1. they test some products on animals
2. their packaging my double the cost of a product
3. they spend millions on advertising
4. they try to sell you dreams
5. their main aim is to make money
通過這樣的討論，我們可以讓學(xué)生在考慮問題和閱讀課文的時候，將對于課文的理解立體起來，不但看到了表面的一些東西，而且加深對于課文的理解。
2. read and think
這部分的練習(xí)主要是對于課文細節(jié)的把握，教師依然可以采取師生互動的方式進行。
1. do you think that the advertising of the products is completely truthful?
2. what are the main concerns for most of the cosmetic companies?
3. what are the revolutionizing concepts of anita roddick?
3. assignment: read the supplementary reading to know more about the founder of body shop anita roddick. 見鏈接4。
[鏈接4]
說明：
關(guān)于的補充閱讀材料，拓展學(xué)生的閱讀能力，并加深對課文主題的理解。
dame anita roddick
founder of the body shop
i was born in littlehampton in 1942. as the child of an italian immigrant couple in an english seaside town, i was a natural outsider, and i was drawn to other outsiders and rebels. james dean was my schoolgirl idol. i also had a strong sense of moral outrage, which was awakened when i found a book about the holocaust at the age of ten. i trained as a teacher but an educational opportunity on a kibbutz in israel eventually turned into an extended working trip around the world. soon after i got back to england, my mother introduced me to a young scotsman named gordon roddick. our bond was instant. together we opened first a restaurant, and then a hotel in littlehampton. we married in 1970, me with a baby on my back and another in my belly.