Advertising教案

considering the weather, we got here quite quickly.
she did well to find the way, considering she'd only been there once before.
高考鏈接
charles babbage is generally considered _____ the first computer. （1993nmet）
  a. to invent           b. inventing
  c. to have invented     d. having invented
now that she is out of a job, lucy _____ going back to school, but she hasn’t decided yet. （北京）
a. had considered            b. has been considering     
c. considered                d. is going to consider
答案：c. consider sb. to have done sth.認為某人做了什么。
      b
● project   developing an ad campaign
1. in order to determine your audience, you’ll need to do a little research and analysis in advance. （p18）
determine (decide)
vt. [often passive] to control or influence sth. directly, or to decide what will happen:
the number of staff we can take on will be determined by how much money we're allowed to spend.
your health is determined in part by what you eat.
eye colour is genetically determined.
[+ question word] formal a pitch inspection will determine whether or not the match will be played.
people should be allowed to determine their own future.
the size of your feet determines the size of your shoes.
determination   
n. [u] formal the process of controlling, influencing or deciding sth.:
the determination of policy is not your business - your job is to implement it.
determined   
adj. wanting to do sth. very much and not letting anyone or any difficulties stop you:
[+ to infinitive] i'm determined to get this piece of work finished today.
she's sure to get the job she wants - she's a very determined person.
2.it’s important to always try to appeal to the audience in order to get them tp react in a certain way . （p18）
appeal    
1. vi. [not continuous] (attract) to interest or attract someone:
i've haven't been skiing - it's never really appealed.
it's a programme designed to appeal mainly to 16 to 25 year-olds.
i think what appeals to me about his painting is the colours he uses.
this music is too old-fashioned to appeal to people any longer.
2. vi. (request) to make a serious or formal request, especially to the public, for money or help:
they're appealing for clothes and blankets to send to the devastated region.