Unit 5  Getting the message

unit 5  getting the messagei. 單元教學(xué)目標(biāo)技能目標(biāo) skill goals▲talk about advertising and advertisements▲practise making complaints and expressing emotions ▲practise expressing and evaluating different views▲review the object complement▲write an advertisementii. 目標(biāo)語(yǔ)言功      能      句      式making complaints and expressing emotionshe’s to blame. that’s lovely / great / wonderful!what do you mean by doing so?does that surprise you?he shouldn’t have done it.is something worrying you?she blamed him for coming home late.it’s (quite) all right.how could you cheat your teacher?i’m pleased with your spoken english.why didn’t you tell me the truth?i wish i had never given it up.詞      匯1. 四會(huì)詞匯convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, nowadays, nephew, waitress, hostess, attach, discount, bonus2. 認(rèn)讀詞匯mislead, misleading, critic, ronaldo, tetsuya komuro, bait, bullet, nutritional, heroine, goddess, promotion, legend, slogan, catchy, context3. 重點(diǎn)詞組take ... into consideration, in charge (of), hand in hand, get across, appeal to, keep an eye out for sb./sth., point out, make sense4. 重點(diǎn)詞匯advertise, charge, blame, react, accuse, figure, profit, attach, discount語(yǔ)        法review the object complement 1. some people find advertisements useful and entertaining.2. as my neighbor mr. white is a troublemaker, i have to keep myself away from him.3. the consumers’ club advises us to make informed choices by reading ads carefully. 4. companies hope to see ads influence the behavior of customers.5. companies spend a large amount of money employing advertisers.6. the un employs famous people to make its programmes known to the public.7. they appointed him head of the biology department.8. we found the room decorated with framed ads on the walls.重    點(diǎn)    句    子1. you think the newspaper is to blame for this because ... p392. ... has gone hand in hand with the development of advertising. p403. customers see so many ads every day that advertisers must ... to get their message across. p404. the best chance to reach customers is to appeal to their emotions. p40