Unit 5  Getting the message

sc: here are some related adjectives concerning this topic: entertaining, annoying, misleading, expensive, cheap, interesting, humorous, argumentative, persuasive, informative, truthful, false ...sd: media containing advertising and ads are newspapers, tv, radios, the internet, poster, balloon, buses...se: there are many world-famous brand names. here are some examples: coco cola, panasonic, lenovo, haier, nike, nestle, rossini, ibm, philips, pioneer, hp, tcl, ford, nec ...t: well done. i’m glad you know so much about ad. do you like advertisements? do you find it annoying when you watch tv and see so many ads on show or you just find them entertaining? list your reasons for likes and dislikes. help:1. divide the students into six or eight groups. 2. individual work. each student has to choose his or her opinion and offer more ideas concerning the topic.3. group work. each member lists his or her opinion and reasons.4. class work. group leader displays their work by referring to the useful expressions.after several minutes.t: ok, time for you to report your work. possible answers:reasons for likesreasons for dislikes1. ads can direct our choices of goods.2. ads tell the latest information about various goods.3. ads help consumers to make a better choice.4. well-done ads are kind of art works.5. ads cut down the costs, making the papers cheaper ...1. ads don’t tell real things. 2. ads make the users buy what they shouldn’t buy.3. ads cover much space, and waste a lot of paper.4. ads take up too much time on tv.5. too many ads will make people bored ...step iii speakingthis part is meant to supply the students with realistic situations so that they can have more chances to practise the functional items—making complaints, expressing emotions and evaluating different views. t: we are going to have a role-play. to be specific, we are going to hold a meeting between readers and the newspaper editor. four readers complain about the advertisements of a local newspaper and the editor in charge of the newspaper’s advertisements section tries to respond to readers’ complaints and solve the problems. are you clear? help:1. divide the students into four groups. 2. individual work. each student has to offer more ideas concerning the topic.3. group work. each member states his or her opinion and reasons. 4. class work. group leader reports their work by stating different views. after several minutes.t: now you’ve warmly discussed this topic. i’d like the group leaders to report your work.