Unit 5  Getting the message

step i lead-int: boys and girls, first let’s look at two beautiful pictures and tell me what do you think of them.sa: the first one is an ad. it is about a famous digital camera. the brand name is panasonic.sb: the second is an ad for diet pepsi. sc: they are wonderful ads with brand names, photos and slogans.t: good. we are living in a world of ads. what’s your opinion on ads? do you find them annoying or fascinating? today let’s talk about advertising and advertisements.step ii warming upthis step is to arouse the students’ interest in advertising and advertisements and get them to think and talk freely.t: now, class. please look at the three pictures on p37 carefully and try to fill in the following chart with proper information.itemsad 1ad 2ad 3what are they trying to persuade you to buy?how are they trying to do so?what is the message of each ad?how is the information conveyed?what kind of information about the product is given in each ad?suggested answer:itemsad 1ad 2ad 3what are they trying to persuade you to buy?advanced electronic productsshampoosoft drinkshow are they trying to do so?by using abstract design, slogan and picturesby using wonderful pictures, slogan and realistic productsby using wonderful pictures, slogan and productswhat is the message of each ad?the product is of high quality and it helps customers to succeed.true shampoo can create beauty, bring happiness and love to customers.zhake soft drinks help athletes to refresh themselves.how is the information conveyed?pictures+ slogan +spokeswomanproducts+ slogan + picturespictures+ slogan+productswhat kind of information about the product is given in each ad?brand name promotionproduct salesbrand name promotion and saleswords related to advertising and advertisementst: what kind of words do you think you would need to talk about advertising and advertisements?help:1. divide the whole class into four or more groups. 2. the students can choose the group whose topic interests them most.3. each group tries to think of more words about the related topic.4. one member from each group is called on to report their work.after several minutes.t: now it’s time to report your work. volunteer!sa: there are many related verbs concerning this topic: advertise, broadcast, post, mislead, promote, appeal to, entertain, increase, decrease ...sb: here are some related nouns concerning this topic: ad, advertising, advertisement, advertiser, customer, slogan, designer, text, writer, brand, spokesman, spokeswoman, salesman, saleswoman, sales, choices, profit, principle, function, influence, shop, store, supermarket ...