Unit 5  Getting the message

sa: i’m angry about your ads for weight loss products. the ads say that i will lose weight if i use the products. but when i tried them, i didn’t lose weight at all. instead i’m putting on weight. i’m also suffering from sleeplessness. your newspaper should be responsible for this. sb: i’m very upset because i have just lost a lot of money after answering an ad in your newspaper. the ad was full of lies. i think the newspaper is responsible and should help me get my money back because your newspaper  should make it necessary to check what the ads say is true or not. it’s clear that you failed to do this, least in this ad. please repay me as soon as possible. sc: the ads in the newspaper sometimes show women who are young, beautiful and stupid. this is bad because not all women like this. these ads give readers a false impression and hint that ugly women are unpopular and that if you’re young and beautiful, you can’t be very smart. that’s unfair. sd: i’m a school nurse. many of our students eat too much junk food. i think the newspaper is to blame for this because there are many such ads about junk food in your newspaper. obviously, you only consider how much money you can earn by releasing ads, without thinking about readers’ interests. junk food does more harm than good to our health. it is a tragedy.se: dear readers, thank you for your care and your valuable advice to our newspaper. i think the ads are necessary because they can also be enjoyed and appreciated if well designed. beside, the ads can help to reduce our costs of the newspaper so that the price is lower and readers can read something more interesting and worthwhile. as to your complaints, i think our newspaper will devote more time to checking the contents of ads, trying to provide readers with more scientific, interesting and entertaining ads. thank you.step iv talking (workbook on p178)this part should be a free talk concerning the topic. the students should be encouraged to think creatively and express their own opinions freely.design advertisementshelp: 1. the whole class is divided into eight groups. 2. the students can choose the group whose topic interests him or her most.3. two students design the ad, two think up an idea, two look for pictures and two draw the picture.4. one member from each group is called on to report their work. t: now time is up. i think you must have had a lot of new creative ideas to share with us. which group would like to try first? sa: let me try. we’d like to advertise a new drug used for treating myopia. it’s a kind of magic medicine. if taken properly, the drug will take effect. in about two weeks a student will no longer suffer from being near-sighted. we’d like to employ three students to promote the drug and advertise it in newspapers, on the radio and local tv. the whole project will cost about yuan.