Advertise（通用12篇）
Advertise 篇1
教學(xué)目標(biāo)
1.語言點(diǎn)
have comments from, bring in, photograph sb. doing ,go hand in hand with,think up an idea,try out startwith ,forsale,put… into… ,expressone’ssatisfaction with…,blame,advertise,prove,partly,living things,life,point out,be about to do
2.語法點(diǎn) Revising the Past Participle（復(fù)習(xí)過去分詞）
3.重點(diǎn)句型
（l）I think it would be a good idea to have comments from secretaries and typists who are already using it.
（2）What kind of advertisements do you read or watch.If any？
（3）Is it a waste of money？
（4）Also present will be a person who thinks up an idea for an advertisement.
（5）Isn’t it time you made someone’s life a bit easier？
（6）People read advertisements partly for information and partly because they are interesting.
（7）Today’s advertisements often start with a question, or a puzzle，with the purpose of attracting the reader’s attention.
（8）Sometimes advertisements tell a story，or the story may be continued over a number of advertisements.
（9）The supermarket is crowded with shoppers.
（10）We had the idea tried out.
（11）Disturbed by the noise，we had to finish the。meeting early.
（12）We would be happy to sell it to you for 3500，that is 50％ of the cost of a new one.
4.能力要求
（1）提高交際能力，掌握表示建議，對(duì)別人的意見表示同意或不同意的表達(dá)；
（2）了解廣告制作的過程；
（3）復(fù)習(xí)過去分詞的用法。
教學(xué)建議
教材分析
本單元日常交際用語一項(xiàng)要求學(xué)生掌握表達(dá)同意，贊同及不同意，不贊同的方式。其中大部分句型是學(xué)生已熟悉的內(nèi)容。但需向?qū)W生指明不同的表達(dá)所表示的說話人的不同語氣。
本單元閱讀材料是有關(guān)廣告這一題材的說明文，文章所運(yùn)用的語言較為平實(shí)，淺顯。通過學(xué)習(xí)，學(xué)生應(yīng)了解廣告的表現(xiàn)形式，一般廣告制作過程，為達(dá)到預(yù)期效果而對(duì)廣告制作提出的要求等方面的知識(shí)。根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，幫助學(xué)生因此教師可以通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。
本單元語法部分（復(fù)習(xí)過去分詞的主要用法）既是重點(diǎn)又是難點(diǎn)。學(xué)生不通則已，一通百通。
教法建議
在處理交際用語內(nèi)容時(shí)，完全可以讓學(xué)生自己去概括并找出對(duì)話中所表達(dá)的日常交際用語項(xiàng)目，教師可只做適當(dāng)?shù)臄U(kuò)展，說明和提示
對(duì)閱讀的處理可相對(duì)從簡，教師可根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。同時(shí)，還可以考慮在這一部分中加入探究活動(dòng)一項(xiàng)。:如：啟發(fā)學(xué)生思考廣告的不同類型（可將一般的商業(yè)廣告與高一課本中的尋物啟事，招領(lǐng)啟事作對(duì)比）；廣告寫（制）作時(shí)應(yīng)遵循的原則（除課本介紹以外的）：就廣告與人們生活的關(guān)系組織小型辯論或討論等等。
在復(fù)習(xí)過去分詞做定語，表語，賓語補(bǔ)足語時(shí)，建議結(jié)合現(xiàn)在分詞的用法，抓住最為本質(zhì)的區(qū)別進(jìn)行對(duì)比學(xué)習(xí)和鞏固，以加深印象。
1.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.
她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.
他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
hand in hand，in hand，at hand與 by hand
hand in hand為副詞短語，表達(dá)“手牽手，攜手，共同”之意；in hand可用成形容詞或副詞，表示“在手里/手邊，進(jìn)行中，掌握中”之意；at hand可用成形容詞或副詞，表示“在手邊，即將來到的”，常與close , near連用. by hand用作副詞表達(dá)“用手工做，由專人遞送”之意。e.g.
①I always keep a dictionary at hand. 我經(jīng)常把字典放在手邊。
②Her sweater is knitted by hand. 她的毛衣是手工編織的。
③They walked hand in hand in the garden. 她們手牽著手在花園里散步。
④The police had the riot in hand. 警察控制了暴動(dòng)。
post，send，deliver,mai1.
post指把信件、包裹投人郵箱、郵筒，側(cè)重于“郵寄”之意；send指通過某種途徑或方式或派人將某物送出，表達(dá)“送、寄、發(fā)送”之意；deliver指把信件、包裹貨物等親自交給某人或某物，表示“傳送，交付”之意。mail同post，多用于美語之中。e.g.
①A postman is a man who delivers letters and parcels.郵遞員就是遞送信件及包裹的人。
②I sent an E-mail to him yesterday.昨天我跟他發(fā)了＿個(gè)郵件。
③They send goods by train.他們用火車運(yùn)送貨物。
④He posted the recorded tape to me。他把那錄音帶郵寄給我了。
2.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
in one’s seventies與in the seventies
in one’s seventies表示“在某人七十多歲的時(shí)候”，用于指年齡
in the seventies表達(dá)在70年代時(shí)，用于指時(shí)間。e.g.
Karl Marx began to learn English in his fifties.
卡爾•馬克思五十多歲的時(shí)候開始學(xué)英語。
搭配辨析 late，lately，later，latter，last，latest
late做副詞表示時(shí)間上的晚或遲。lately做副詞相當(dāng)于recently，表示“最近，近來”之意，強(qiáng)調(diào)時(shí)間點(diǎn)，多用過去時(shí)，表示時(shí)間長度，多用完成時(shí)，但不可用于將來時(shí)態(tài)中。later做形容詞時(shí)，表示“以后的，后期的”；做副詞時(shí)表示“后來，較晚地”，還可與表示時(shí)間的名詞連用，表示“……之后”，用于過去和將來。latter用作形容詞，常與定冠詞the連用，表示列舉的兩個(gè)事物中的后面的一個(gè)，譯為“后者”，與 the former相對(duì)。last用作形容詞，表示“最后的”，與first相對(duì)；表示“剛過去的，上一次的”，與next根對(duì)；還可表示“最不可能的，最不合適的，最不愿意的”等意思。last做副詞表示“最后，最近，上一次”之意。latest是形容詞，它指時(shí)間的先后中“最近的，最新的”。e.g.
①His coat is the latest style.他的外套是最新款式。
②She has been in for the last three days.最近三天她一直在家。
③she is the last woman I expected to see.我萬萬沒想到會(huì)遇見她。
④I left the School last yesterday.我昨天是最后一個(gè)離開學(xué)校的。
⑤I haven’t written to her lately.最近我沒給她寫信。
⑥Of the two choices，I prefer the latter.在這兩個(gè)選擇中，我更喜歡后者。
⑦He came back ten days later.十天后，他回來了。
⑧He made no close friends during later years在以后的那些年里，他沒有交上什么親密的朋友。
⑨Her companion，blamed for the accident，had not been driving carefully.
她的同伴駕車一直不小心，事故得怪他。
搭配辨析blame與scold
blame表示“責(zé)怪，歸咎”，通常指內(nèi)心責(zé)怪。如果你覺得某人有不是的地方，你便在blame他，但他自己卻未必知道，因?yàn)樗鼪]有用言語責(zé)罵之意；scold表示“數(shù)落，責(zé)罵”之意，但不是以臟話罵人，常用于“父母對(duì)孩子，妻子對(duì)丈夫，老師對(duì)學(xué)生等。e.g.
①I have nothing to blame myself for.我沒有什么可責(zé)怪自己。
②The parents scolded him severely for lying to them.他因?qū)Ω改赣H說謊而遭嚴(yán)厲責(zé)罵。
搭配辨析answer與 reply
這兩個(gè)詞均有“回答，答復(fù)”之意。answer不僅用于回答問題，還用于對(duì)書信、電話、行動(dòng)、門鈴及攻擊行為或質(zhì)問的回答，是一般常用詞。reply正式用語，常用于對(duì)人、書信、議論、忠告、見解等的回答，與answer常可通用。但reply常指經(jīng)過考慮答復(fù)對(duì)方的問題或論點(diǎn)。
①There’s another knock.I’ll go and answer the door. 又有人敲門，我去開門。
②I asked her the reason，but she didn’t reply. 我問她為什么，她卻不回答。
搭配辨析for sale與 on sale
這兩個(gè)詞都有“出售”之意。for sale常指個(gè)人所有物出售、待售；on ssle常作形容詞短語，表示物品出售。上市，也可用作形容詞或副詞,表“廉價(jià)出售的/地/特價(jià)的/地”。e.g.
① He put his car for sale. 他把汽車拿出來賣。
② They sell eggs on today. 今天那家店雞蛋大減價(jià)。
③ Kinds of fresh fruit are on sale. 新鮮水果上市了。
語法學(xué)習(xí)中應(yīng)注意的問題
1. 1) -ing形式的一般式表示性質(zhì)、主動(dòng)，而及物動(dòng)詞的過去分詞則表狀態(tài)、被動(dòng)。
例 ①a.The work was tiring. 這工作挺累的。
b.The workers were soon tired. 工人們很快就累了。
a.-lng形式作表語表示主語（物）的性質(zhì)。 b. 過去分詞作表語表示主語（人）的狀態(tài)。
②a.It was a piece of exciting news. 這是一個(gè)令人激動(dòng)的消息。
b. The excited old man drank a lot that night.（定語） 激動(dòng)的老人那晚喝了很多酒。
a. －ing 形式作定語表示后面名詞的性質(zhì)。 b. 過去分詞作定語表示后面名詞的性質(zhì)。
③a. He had the horse running more than 100 miles 他讓馬奔跑了一百多英里。
b.I’ll have the letter typed immediately. 我會(huì)馬上找人把這封信打出來。
a.－ing形式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系。
b.過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
2). 表主動(dòng)含義時(shí)，名詞前作定語的-ing形式表示進(jìn)行，過去分詞表示完成。
例：①a.France Is a developed country. 法國是一個(gè)發(fā)達(dá)的國家。
b.China is a developing country• 中國是一個(gè)發(fā)展中國家。
②a. a changed world已經(jīng)變化的世界。 b. a changing world正在變化的世界。
③a. the risen sun已經(jīng)升起的太陽。 b. the rising sun正在升起太陽。
3). 過去分詞短語和-ing 短語及不定式短語作后置定語的區(qū)別
a.過去分詞作定語，表示動(dòng)作發(fā)生的時(shí)間早于謂語動(dòng)詞，或者沒有一定的時(shí)間性，只表被動(dòng)關(guān)系；而-ing形式作后置定語則表示正在進(jìn)行的動(dòng)作或狀態(tài)；如動(dòng)作發(fā)生在將來，用動(dòng)詞不定式作定語。
例：①I don’t like to see letters written in pencil.
我不喜歡看用鉛筆寫的信。（只表被動(dòng)，無時(shí)間性）
②This is the building built last year.這是去年建的樓房。（被動(dòng)，完成）
③The building being built there is our lab.
那里正建的那幢建筑物是我們的實(shí)驗(yàn)室。（正在進(jìn)行）
④They have designed a building to be built next year.
他們已設(shè)計(jì)了一幢明年要建的樓房。（將來）
b表被動(dòng)含義時(shí)，瞬時(shí)動(dòng)詞不能用-ing 進(jìn)行式的被動(dòng)語態(tài)，應(yīng)使用過去分詞。
例：①most of the people being invited to the party were famous scientists. (Ⅹ)
②Most of the people invited to the party were famous scientists.(√)
多數(shù)應(yīng)邀參加晚會(huì)的人都是著名的科學(xué)家。
c.-ing完成時(shí)的被動(dòng)語態(tài)不能用作定語，表被動(dòng)含義時(shí)用過去分詞。
例：①We enjoy seeing the films having been directed by Charlie Chaplin.(Ⅹ)
②We enjoy seeing the films directed by Charlie Chaplin.(√)
我們喜歡看卓別林導(dǎo)演的電影。
2. 過去分詞和不定式作賓語補(bǔ)足語
不定式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系，過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
例：①When we talk with others，we make ourselves understood not just by words.
②When we talk With others，we make them understand us not just by words.
我們與人交談時(shí)，不只是通過語言讓人們理解我們的意思。
3. 過去分詞的邏輯主語
作狀語用的過去分詞，其邏輯主語應(yīng)與名詞中的主語一致。
例：①Seen from the hill, we find the village very small. (Ⅹ)
②Seen from the hill，the village looks very small.(√)
我們?nèi)绻谏缴峡矗ㄎ覀儯⿻?huì)發(fā)現(xiàn)村子很小。
高考熱點(diǎn)
以下是歷年高考題中的過去分詞試題，請(qǐng)總結(jié)有關(guān)過去分詞的考點(diǎn)。
l.The managers discussed the plan that they
would like to see the next year.（NMET 2000）
A.carry out B.carrying out C.carried out D.to carry out
分析: 例1的答案為C。此句中包含一個(gè)定語從句，the plan是定語從句的先行詞，將其放到定語從句中構(gòu)成 they would like to see the plan ____（carry out）。the plan與 carry out構(gòu)成被動(dòng)關(guān)系，故用 carried out。
小結(jié): 此題測(cè)試的是過去分詞作賓補(bǔ)。過去分詞作賓補(bǔ)時(shí)，它所表示的動(dòng)作對(duì)象是前面的賓語，與其構(gòu)成被動(dòng)關(guān)系。
2.Most of the artists to the party were ____ from South Africa.
A.invited B.to invited
C.being invited D.had been invited（NMET90）
3.The first textbooks________for teaching English as a foreign language came out in the 16th century.
A.having written B.to be written
C.being written D.written (NMET94)
4.The Olympic Games，____ in 776B.C.，did not include women players until 1912.
A first played B.to be first played
C first playing D.to be first playing （NMET97）
分析:例2的答案為 A。例3的答案為 D。此兩題都是前面的名詞與動(dòng)詞之間構(gòu)成被動(dòng)關(guān)系，作后置定語。可變?yōu)橄拗菩远ㄕZ從句，who were invited…；that were written…。例4的答案為 A.名詞 the Olympic Games與動(dòng)詞 play之間構(gòu)成被動(dòng)關(guān)系，也作后置定語，可變?yōu)榉窍拗菩远ㄕZ從句 which were first played…。
小結(jié):以上三個(gè)小題測(cè)試的是過去分詞作后置定語。過去分詞作定語通常表示被動(dòng)含義，同時(shí)還表示這個(gè)分詞所表示的動(dòng)作發(fā)生在謂語動(dòng)作之前。
5.____more attention, the trees could have grown better.
A. Given B. To give C. Giving D. Having given (NMET 90)
6. ____ in thought，he almost ran Into the car in front of him.
A、Losing B.Having lost C.Lost D.Lose（NMET96）
分析：例 5的答案為 A。主句的主語the trees與動(dòng)詞give之間構(gòu)成被動(dòng)關(guān)系，故用過去分詞。此題過去分詞作了條件狀語。可改為 If the trees had been given more attention…. 例 6的答案為C。把此句還原后是As he was lost in thought, he …lost
小結(jié)：以上兩題測(cè)試的是過去分詞作狀語。過去分詞作狀語時(shí)，表示名詞與動(dòng)詞之間是被動(dòng)關(guān)系，一般強(qiáng)調(diào)分詞所發(fā)生的動(dòng)作在謂語動(dòng)作之前發(fā)生.
7.Cleaning women in big cities usually get ____ by the hour. （NMET’98）
A.pay B. paying C.paid D.to pay
分析：此題的答案為C。此題旨在考查“get十過去分詞”結(jié)構(gòu)的用法。該結(jié)構(gòu)中的 get可以用be代替。后跟過去分詞作表語，含有被動(dòng)含義，多用于強(qiáng)調(diào)結(jié)果或表示不期而遇和偶然發(fā)生的事。類似的短語還有g(shù)et broken；get hurt; get married; get caught等。
小結(jié)：此題測(cè)試的是過去分詞作表語。過去分詞作表語時(shí)表達(dá)被動(dòng)含義，即句子的主句是這個(gè)過去分詞所表示動(dòng)作的承受者。
從以上分析可以看出，在做與分詞有關(guān)的試題時(shí)，一定要考慮動(dòng)詞與其邏輯主語的關(guān)系，是主動(dòng)關(guān)系用現(xiàn)在分詞，是被動(dòng)關(guān)系用過去分詞。
正誤辨析：
1.我昨天在醫(yī)院拔了一顆牙。
誤：I pulled out a tooth yesterday. 正：I had a tooth pulled out yesterday.
分析：“拔牙”動(dòng)作非自己所為，“請(qǐng)別人做某事”應(yīng)用
have sth. done 結(jié)構(gòu)。又如： l had my eyes examined yesterday.
Have sth. done 還有 “遭遇（不幸）”之意。如He had his hands burned.
2. 高先生主管那所醫(yī)院。
誤：Mr Gao is in the charge of the hospital.
正：Mr Gao is in charge of the the hospital.
分析：in charge of 表示 主管，負(fù)責(zé)（某 事），而 in thecharge of 表示 “在……主管之下”。 如：The hospital is in the charge of Mr. Gao.
3.他過去是一個(gè)經(jīng)理。
誤：He would be a manager，
正：He used to be a manager.
分析：would和 used to都可表示“過去常常發(fā)生的動(dòng)作”，后接動(dòng)作動(dòng)詞。如：
He used to/would go fishing in the lake. 但 would 后面不能接表認(rèn)識(shí)、狀態(tài)的動(dòng)詞，而used
to 可以。如： My elder brother used to be a sailor.
4.我建議引進(jìn)更多的設(shè)備。
誤：I suggest to bring in more equipments.
正：I suggest bringing in more equipment.
分析：suggest要求后面接動(dòng)名詞作賓語。equipment為不可數(shù)名詞。
5.《我心永恒》這首歌很受年輕人歡迎。
誤：The song “My heart will go on” is popular to the young people.
正：The song “My heart will go on” is popular with the young people.
分析：be popular with表示“受……的歡迎”。
Advertise 篇2
lesson 17教學(xué)設(shè)計(jì)方案
step 1 .presentation
ask questions like these:
where can you find advertisements? why do companies advertise?
do you watch advertisements on tv? which are your favorite advertisements?
put any useful notes and key words that arise out of this discussion on the bb.
step 2.dialogue
(i.) listening (say to the class, “now, we are going to listen to a discussion about an advertisement. it is a little bit long, so i’ll play the tape twice with only two questions.”)
questions:
1. what is the advertisement for?
a. a camera b. a computer c. a typewriter (key: b)
2. what will the ad be like?
a. humorous b. serious c.exciting (key: a)
(ii.) reading
1. ask the students to read the dialogue again, checking the answers. then ask:
“what suggestion seems to be the final decision?”
(key: bob’s suggestion: put comments of the customers’ at the top of the ad in big print and bring in some humor.
2. say to the students, “in this dialogue we should learn how to express opinions: agreement or disagreement. read the dialogue quickly again and i’m sure you can find several such expressions.”
( the students are sure to find these expressions. the teacher should praise them, encourage them to think of more and put the expressions down on the bb. also, the teacher should remind the students which are indirect and polite ways and which are direct.
agreement:
1. i think it would be a good idea to do…
2. i agree with…
3. that’s true/ right.
4. good idea!/ that’s great!/ why not!/ exactly!
disagreement:
1. i’m afraid i can’t agree with you.
2. sorry, i don’t think so.
3. do you (really ) think so?/ do you think…?
4. i don’t agree (with …).
5. i don’t think you are right.
step3.fill in blanks.
1.do you think managers want to read what users think about a new piece of office equipment.
2.that’s a good way of giving information,but it’s not a good way of persuading people. for one thing, it’s boring, and people aren’t going to read an ad that looks boring.for another thing,one computer looks very like another.people aren’t going to remember the name of the product.
3.so what exactly are you suggesting?
4.then we can put their comments at the top of te advertisement in big print.we can bring in some humour too. people enjoy reading humorous ads.
i’ll ask the company for a list of recent customers.
step4.languag points:
1.i think it would be a good idea to have comments from secretaries and typists who are already using it 我想聽聽用過它的秘書打字員的評(píng)論是個(gè)好主意。
(1)句中的 have comment from…表達(dá)“聽取…的意見/評(píng)價(jià)”，相當(dāng)于listen to the views/opinions of…，from 接人，表聽取別人的意見。e.g.
you‘d better have comments from your teachers and classmates.你最好聽聽你的老師和同學(xué)們的意見。
(2) 這個(gè)句子是委婉地提出建議的交際英語。句中would是will的過去式，但在此句型中并不表示過去，而是用來代替一般現(xiàn)在時(shí)，在說話人提出建議時(shí)為了把話說得委婉一點(diǎn)、含糊一點(diǎn)，實(shí)際是一種虛擬語氣e.g
---- i’m afraid i’m putting on weight.我恐怕發(fā)胖了.
------i think it would be a good idea to keep on doing morning exercises. 我認(rèn)為堅(jiān)持鍛煉是個(gè)好主意。
2.comment可用作動(dòng)詞，表達(dá)“批評(píng)，評(píng)論”之意。
①comment on/upon/about 對(duì)……作出評(píng)論，e.g.
the critics commented favorably on his new book.評(píng)論家們對(duì)于他的新書給予好評(píng)。
另外, 對(duì)別人的提問、詢問不想回答、不愿回答時(shí)，通常用 no comment（無可奉告）
2. we can bring in some humor too.我們還可以插進(jìn)一點(diǎn)幽默的話。
這句中的 bring in意為“介紹，引進(jìn)，還進(jìn)”，相當(dāng)于 introduce。bring in 帶可表達(dá)“搬進(jìn)，收獲，掙得，逮捕”之意, in為副詞。e.g.
①bring in the washing ; it looks like rain.把洗好的衣服收進(jìn)來，好像要下雨了。
②he brings in an extra hundred dollars a month from his new job.
他的新工作使他每個(gè)月多賺100美元。
③the farmers are bringing in apples.農(nóng)民正在收蘋果。
3.advertise:to make sth known to the public.(v.)
advertising(n): the business which concerns itself with making known to the public.
advertisement(n)=ad: a notice for something for sale.
we should advertise for someone to look after the garden.
step 5. sb page 25 part 2 practice
the aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. go through the questions with the students. and then ask them to do group work.. when the students are working together, the teacher should go up and down among the students and give them any possible help. make sure each student has a chance to show his/ her opinions.
step6 workbook
wb lesson 17, e 1 and 2
ss have to revise the dialogue in lesson 17 before they do ex.1. allow them a few minutes to go through the passage and fill in the blanks with the proper words. then call out some of them to read aloud the passage and correct the mistakes if there are any.
ex. 2 can either be done at the end of the class or as a follow-up of sb page 25, part 2.
homework:
1. finish off the wb exercises. 2. make up a similar dialogue to show one’s opinion.
lesson 18教學(xué)設(shè)計(jì)方案
step 1 revision
1. check the exercises in wb. 2. check the new dialogue.
step 2 presentation
[ say to the students: “actually we are familiar with the chinese word “廣告（advertisement）“. it seems that they are around us everywhere. now, read the passage and then answer the following questions in pairs. “ ]
read aloud the questions at the top of the passage. allow the students enough time to read the text and find the answers. put them in pairs to discuss their answers, then collect the answers from the class. (1. it makes a product cheaper. 2. five.)
step3. reading
i. reading comprehension
1. the author thinks that advertisements ________.
a. are welcome by everybody
b. will increase the cost of products
c. have bad influence on people
d. can win more customers for a company (key: d)
2. in paragraph 1, which word does the writer use to express his idea that advertising is common?
a. developed. b. popular.
c. proved. d. increase. (key: b)
3. according to the text, advertisements may be used in ________
a. everything b election
c. scientific research d. education (key: b)
4. how many means of advertising are mentioned in the text?
a. 7. b. 9. 11. c. 13. (key: c)
5. which paragraph talks about the purpose of advertising?
a. paragraph 1. b. paragraph 2.
c. paragraph 3. d. paragraphs 4 and 5. (key: a)
6. when an advertising company makes advertisements, which happens first?
a. having a meeting. b. collecting information.
c. writing a text. d. designing the advertisements. (key: b)
7. what does “interview” mean in the last paragraph?
a. see. b. select. c. visit. d. ask questions.
(key: d)
8. what can we infer from paragraph 2?
a. only a few things can be advertised.
b. it is difficult to use printed things for advertisements.
c. political advertisements can only be seen in usa.
d. advertisements are everywhere for so many things. (key: d)
9. how many steps are there in making an advertisement?
a. 4. b. 5. c. 6. d. 7. (key: d)
10. when the advertisement is ready, it is shown only to a part of the country as a (an)
a. review b. test c. performance d. interview (key: b)
ii.. group work
divide the class into six groups. one of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. so just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. and this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) the teacher just goes around the class and gives any necessary help to the students.
notes: 1. the title of the text and the first sentence of each paragraph( paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. the students are supposed to be aware of that and point it out. if they can’t, the teacher is sure to remind them of that.
2. there are several places where –ing and –ed words are used. the students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. for example:
a. advertisement --- advertising (n.),
b. …… repeated advertising increases……
c. ……, using pictures of photographs ……
3. when a student is talking about a paragraph, the teacher should not interrupt but listen. no matter in which language the student is speaking, the teacher just gives him or her encouragement. if one student cannot express herself or himself, another one can give some supplement
step4. fill in blanks:
1. adevertising is a highly developed twentieth-centry industry.
2.is it a waste of money? it has been proved again and again that repeated advertsing increases product sales.
3.usa political leaders often use recorded tv advertisements to persuade people to vote for them .
4.a sign outside or inside a shop is a form of advertising.baloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city.
5.also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspapers or time on tv.
6.they may try it out in a small part of the country to see the result.
7.if the advertising fails , having no effect on sales, the whole programme will be reviewed.
step 5.language points:
1.the development of radio,television，cinema，magazines and newspapers has gone hand in hand with development of advertising.無線電、電視、電影、雜志和報(bào)紙的發(fā)展同廣告業(yè)的發(fā)展是齊頭并進(jìn)的。
句中的 go hand in hand with表示“與……密切相關(guān)”，相當(dāng)于go together with，其中 go with表示“相配，隨……而來”之意。hand in hand為副詞短語，表示“手牽著手，密切聯(lián)系，和……一道”之意，后面常加介詞with，再加名詞。e.g.
①money doesn’t always go hand in hand with happiness.金錢并不總是同幸福密切相關(guān)。
②ignorance and poverty often go hand in hand.愚昧和貧窮總是緊密地聯(lián)結(jié)在一起。
③i have no tapes to go with the book.我沒有這本書配套的磁帶。
④hand in hand with reading，he has developing the habit of making notes.在閱讀的同時(shí)，他養(yǎng)成了做筆記的習(xí)慣。
2.there have been major changes in advertising in the past sixty years.
在過去的 60年中，廣告業(yè)有了一些重大的發(fā)展。
時(shí)間狀語in the past sixty years與完成時(shí)連用，in the past＝during the last。例如：
in the past three days，they have had six examinations.三天來.他們進(jìn)行了六次考試。
no one has been（come）here in the past week.一個(gè)星期以來，沒人來過這里。
3. mail or gifts posted by companies to customers is another way of advertising.公司給顧客寄去的郵件或禮品又是一種廣告方式。
4.express后可用oneself 作賓語，表示“表達(dá)自己的意思（思想）感情等”。e.g.
he is still unable to express himself.他還是不能表達(dá)清楚自己的意思。
(3)express還可用作形容詞，表示“快遞的，明確的，特別的，直達(dá)的”等意思。e.g.
①this is an express train.這是快車。
②she flew to london for the express purpose of seeing her son她為了探望兒子而特地飛往倫敦。
③this is an express letter for you.你的快信。
④he has never given express orders.他從未下過明確的命令。
5.also present will be a person who thinks up an idea for an advertisement，
…出席會(huì)議的人還有廣告的策劃者，……
1)這是一個(gè)倒裝句，其正常語序?yàn)椋?/p>
a person who thinks up an idea for an advertisement will also be present…
因本句中的主語 a person后有定語從句修飾，使主謂之間的間隔太長，因而倒裝，表語提至句首避免頭重腳輕。
表語提至句首倒裝的句型有兩種：(1)表語+連系動(dòng)詞+名詞主語+其他；（2）表語+代詞主語+連系動(dòng)詞+其他。e.g.
①a very honorable man he is.他是個(gè)非常可敬的人。
②standing against the wall are the umbrellas that have just been made.靠墻放著的是剛剛制出的雨傘。
2)句中的think up為動(dòng)副（動(dòng)詞十副詞）結(jié)構(gòu)的短語，表達(dá)“想出，設(shè)計(jì)，構(gòu)思，虛構(gòu)”之意，相當(dāng)于invent，imagine。e.g.
delighted, the girls thought up many good ideas.姑娘們一高興，想出很多好主意。
the prisoners tried to think up a plan for escape.囚犯企圖擬出一個(gè)逃跑計(jì)劃。
6.isn’t it time you made someone’s life a bit easier？
你難道不早該讓某些人的生活過得更舒服些嗎？
it’s time sb.did sth.“是某人早該干某事的時(shí)候了。”
it’s time we had our supper.我們?cè)缇驮摮酝盹埩恕?/p>
is it time you got things ready？是你把一切準(zhǔn)備好的時(shí)候了？
step 6. note making
sb page 27 part 2 putting down some key words is enough. this part can be done very quickly.
step 5. an advertisement
sb page 27 part 3( also, an easy exercise. pass it quickly.)
step6. homework:
1. recite paragraph 4. 2. try to design an advertisement.
Advertise 篇3
lesson 17教學(xué)設(shè)計(jì)方案
step 1 .presentation
ask questions like these:
where can you find advertisements? why do companies advertise?
do you watch advertisements on tv? which are your favorite advertisements?
put any useful notes and key words that arise out of this discussion on the bb.
step 2.dialogue
(i.) listening (say to the class, “now, we are going to listen to a discussion about an advertisement. it is a little bit long, so i’ll play the tape twice with only two questions.”)
questions:
1. what is the advertisement for?
a. a camera b. a computer c. a typewriter (key: b)
2. what will the ad be like?
a. humorous b. serious c.exciting (key: a)
(ii.) reading
1. ask the students to read the dialogue again, checking the answers. then ask:
“what suggestion seems to be the final decision?”
(key: bob’s suggestion: put comments of the customers’ at the top of the ad in big print and bring in some humor.
2. say to the students, “in this dialogue we should learn how to express opinions: agreement or disagreement. read the dialogue quickly again and i’m sure you can find several such expressions.”
( the students are sure to find these expressions. the teacher should praise them, encourage them to think of more and put the expressions down on the bb. also, the teacher should remind the students which are indirect and polite ways and which are direct.
agreement:
1. i think it would be a good idea to do…
2. i agree with…
3. that’s true/ right.
4. good idea!/ that’s great!/ why not!/ exactly!
disagreement:
1. i’m afraid i can’t agree with you.
2. sorry, i don’t think so.
3. do you (really ) think so?/ do you think…?
4. i don’t agree (with …).
5. i don’t think you are right.
step3.fill in blanks.
1.do you think managers want to read what users think about a new piece of office equipment.
2.that’s a good way of giving information,but it’s not a good way of persuading people. for one thing, it’s boring, and people aren’t going to read an ad that looks boring.for another thing,one computer looks very like another.people aren’t going to remember the name of the product.
3.so what exactly are you suggesting?
4.then we can put their comments at the top of te advertisement in big print.we can bring in some humour too. people enjoy reading humorous ads.
i’ll ask the company for a list of recent customers.
step4.languag points:
1.i think it would be a good idea to have comments from secretaries and typists who are already using it 我想聽聽用過它的秘書打字員的評(píng)論是個(gè)好主意。
(1)句中的 have comment from…表達(dá)“聽取…的意見/評(píng)價(jià)”，相當(dāng)于listen to the views/opinions of…，from 接人，表聽取別人的意見。e.g.
you‘d better have comments from your teachers and classmates.你最好聽聽你的老師和同學(xué)們的意見。
(2) 這個(gè)句子是委婉地提出建議的交際英語。句中would是will的過去式，但在此句型中并不表示過去，而是用來代替一般現(xiàn)在時(shí)，在說話人提出建議時(shí)為了把話說得委婉一點(diǎn)、含糊一點(diǎn)，實(shí)際是一種虛擬語氣e.g
---- i’m afraid i’m putting on weight.我恐怕發(fā)胖了.
------i think it would be a good idea to keep on doing morning exercises. 我認(rèn)為堅(jiān)持鍛煉是個(gè)好主意。
2.comment可用作動(dòng)詞，表達(dá)“批評(píng)，評(píng)論”之意。
①comment on/upon/about 對(duì)……作出評(píng)論，e.g.
the critics commented favorably on his new book.評(píng)論家們對(duì)于他的新書給予好評(píng)。
另外, 對(duì)別人的提問、詢問不想回答、不愿回答時(shí)，通常用 no comment（無可奉告）
2. we can bring in some humor too.我們還可以插進(jìn)一點(diǎn)幽默的話。
這句中的 bring in意為“介紹，引進(jìn)，還進(jìn)”，相當(dāng)于 introduce。bring in 帶可表達(dá)“搬進(jìn)，收獲，掙得，逮捕”之意, in為副詞。e.g.
①bring in the washing ; it looks like rain.把洗好的衣服收進(jìn)來，好像要下雨了。
②he brings in an extra hundred dollars a month from his new job.
他的新工作使他每個(gè)月多賺100美元。
③the farmers are bringing in apples.農(nóng)民正在收蘋果。
3.advertise:to make sth known to the public.(v.)
advertising(n): the business which concerns itself with making known to the public.
advertisement(n)=ad: a notice for something for sale.
we should advertise for someone to look after the garden.
step 5. sb page 25 part 2 practice
the aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. go through the questions with the students. and then ask them to do group work.. when the students are working together, the teacher should go up and down among the students and give them any possible help. make sure each student has a chance to show his/ her opinions.
step6 workbook
wb lesson 17, e 1 and 2
ss have to revise the dialogue in lesson 17 before they do ex.1. allow them a few minutes to go through the passage and fill in the blanks with the proper words. then call out some of them to read aloud the passage and correct the mistakes if there are any.
ex. 2 can either be done at the end of the class or as a follow-up of sb page 25, part 2.
homework:
1. finish off the wb exercises. 2. make up a similar dialogue to show one’s opinion.
lesson 18教學(xué)設(shè)計(jì)方案
step 1 revision
1. check the exercises in wb. 2. check the new dialogue.
step 2 presentation
[ say to the students: “actually we are familiar with the chinese word “廣告（advertisement）“. it seems that they are around us everywhere. now, read the passage and then answer the following questions in pairs. “ ]
read aloud the questions at the top of the passage. allow the students enough time to read the text and find the answers. put them in pairs to discuss their answers, then collect the answers from the class. (1. it makes a product cheaper. 2. five.)
step3. reading
i. reading comprehension
1. the author thinks that advertisements ________.
a. are welcome by everybody
b. will increase the cost of products
c. have bad influence on people
d. can win more customers for a company (key: d)
2. in paragraph 1, which word does the writer use to express his idea that advertising is common?
a. developed. b. popular.
c. proved. d. increase. (key: b)
3. according to the text, advertisements may be used in ________
a. everything b election
c. scientific research d. education (key: b)
4. how many means of advertising are mentioned in the text?
a. 7. b. 9. 11. c. 13. (key: c)
5. which paragraph talks about the purpose of advertising?
a. paragraph 1. b. paragraph 2.
c. paragraph 3. d. paragraphs 4 and 5. (key: a)
6. when an advertising company makes advertisements, which happens first?
a. having a meeting. b. collecting information.
c. writing a text. d. designing the advertisements. (key: b)
7. what does “interview” mean in the last paragraph?
a. see. b. select. c. visit. d. ask questions.
(key: d)
8. what can we infer from paragraph 2?
a. only a few things can be advertised.
b. it is difficult to use printed things for advertisements.
c. political advertisements can only be seen in usa.
d. advertisements are everywhere for so many things. (key: d)
9. how many steps are there in making an advertisement?
a. 4. b. 5. c. 6. d. 7. (key: d)
10. when the advertisement is ready, it is shown only to a part of the country as a (an)
a. review b. test c. performance d. interview (key: b)
ii.. group work
divide the class into six groups. one of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. so just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. and this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) the teacher just goes around the class and gives any necessary help to the students.
notes: 1. the title of the text and the first sentence of each paragraph( paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. the students are supposed to be aware of that and point it out. if they can’t, the teacher is sure to remind them of that.
2. there are several places where –ing and –ed words are used. the students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. for example:
a. advertisement --- advertising (n.),
b. …… repeated advertising increases……
c. ……, using pictures of photographs ……
3. when a student is talking about a paragraph, the teacher should not interrupt but listen. no matter in which language the student is speaking, the teacher just gives him or her encouragement. if one student cannot express herself or himself, another one can give some supplement
step4. fill in blanks:
1. adevertising is a highly developed twentieth-centry industry.
2.is it a waste of money? it has been proved again and again that repeated advertsing increases product sales.
3.usa political leaders often use recorded tv advertisements to persuade people to vote for them .
4.a sign outside or inside a shop is a form of advertising.baloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city.
5.also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspapers or time on tv.
6.they may try it out in a small part of the country to see the result.
7.if the advertising fails , having no effect on sales, the whole programme will be reviewed.
step 5.language points:
1.the development of radio,television，cinema，magazines and newspapers has gone hand in hand with development of advertising.無線電、電視、電影、雜志和報(bào)紙的發(fā)展同廣告業(yè)的發(fā)展是齊頭并進(jìn)的。
句中的 go hand in hand with表示“與……密切相關(guān)”，相當(dāng)于go together with，其中 go with表示“相配，隨……而來”之意。hand in hand為副詞短語，表示“手牽著手，密切聯(lián)系，和……一道”之意，后面常加介詞with，再加名詞。e.g.
①money doesn’t always go hand in hand with happiness.金錢并不總是同幸福密切相關(guān)。
②ignorance and poverty often go hand in hand.愚昧和貧窮總是緊密地聯(lián)結(jié)在一起。
③i have no tapes to go with the book.我沒有這本書配套的磁帶。
④hand in hand with reading，he has developing the habit of making notes.在閱讀的同時(shí)，他養(yǎng)成了做筆記的習(xí)慣。
2.there have been major changes in advertising in the past sixty years.
在過去的 60年中，廣告業(yè)有了一些重大的發(fā)展。
時(shí)間狀語in the past sixty years與完成時(shí)連用，in the past＝during the last。例如：
in the past three days，they have had six examinations.三天來.他們進(jìn)行了六次考試。
no one has been（come）here in the past week.一個(gè)星期以來，沒人來過這里。
3. mail or gifts posted by companies to customers is another way of advertising.公司給顧客寄去的郵件或禮品又是一種廣告方式。
4.express后可用oneself 作賓語，表示“表達(dá)自己的意思（思想）感情等”。e.g.
he is still unable to express himself.他還是不能表達(dá)清楚自己的意思。
(3)express還可用作形容詞，表示“快遞的，明確的，特別的，直達(dá)的”等意思。e.g.
①this is an express train.這是快車。
②she flew to london for the express purpose of seeing her son她為了探望兒子而特地飛往倫敦。
③this is an express letter for you.你的快信。
④he has never given express orders.他從未下過明確的命令。
5.also present will be a person who thinks up an idea for an advertisement，
…出席會(huì)議的人還有廣告的策劃者，……
1)這是一個(gè)倒裝句，其正常語序?yàn)椋?/p>
a person who thinks up an idea for an advertisement will also be present…
因本句中的主語 a person后有定語從句修飾，使主謂之間的間隔太長，因而倒裝，表語提至句首避免頭重腳輕。
表語提至句首倒裝的句型有兩種：(1)表語+連系動(dòng)詞+名詞主語+其他；（2）表語+代詞主語+連系動(dòng)詞+其他。e.g.
①a very honorable man he is.他是個(gè)非常可敬的人。
②standing against the wall are the umbrellas that have just been made.靠墻放著的是剛剛制出的雨傘。
2)句中的think up為動(dòng)副（動(dòng)詞十副詞）結(jié)構(gòu)的短語，表達(dá)“想出，設(shè)計(jì)，構(gòu)思，虛構(gòu)”之意，相當(dāng)于invent，imagine。e.g.
delighted, the girls thought up many good ideas.姑娘們一高興，想出很多好主意。
the prisoners tried to think up a plan for escape.囚犯企圖擬出一個(gè)逃跑計(jì)劃。
6.isn’t it time you made someone’s life a bit easier？
你難道不早該讓某些人的生活過得更舒服些嗎？
it’s time sb.did sth.“是某人早該干某事的時(shí)候了。”
it’s time we had our supper.我們?cè)缇驮摮酝盹埩恕?/p>
is it time you got things ready？是你把一切準(zhǔn)備好的時(shí)候了？
step 6. note making
sb page 27 part 2 putting down some key words is enough. this part can be done very quickly.
step 5. an advertisement
sb page 27 part 3( also, an easy exercise. pass it quickly.)
step6. homework:
1. recite paragraph 4. 2. try to design an advertisement.
Advertise 篇4
1.語言點(diǎn)
have comments from, bring in, photograph sb. doing ,go hand in hand with,think up an idea,try out startwith ,forsale,put… into… ,expressone’ssatisfaction with…,blame,advertise,prove,partly,living things,life,point out,be about to do
2.語法點(diǎn) Revising the Past Participle（復(fù)習(xí)過去分詞）
3.重點(diǎn)句型
（l）I think it would be a good idea to have comments from secretaries and typists who are already using it.
（2）What kind of advertisements do you read or watch.If any？
（3）Is it a waste of money？
（4）Also present will be a person who thinks up an idea for an advertisement.
（5）Isn’t it time you made someone’s life a bit easier？
（6）People read advertisements partly for information and partly because they are interesting.
（7）Today’s advertisements often start with a question, or a puzzle，with the purpose of attracting the reader’s attention.
（8）Sometimes advertisements tell a story，or the story may be continued over a number of advertisements.
（9）The supermarket is crowded with shoppers.
（10）We had the idea tried out.
（11）Disturbed by the noise，we had to finish the。meeting early.
（12）We would be happy to sell it to you for 3500，that is 50％ of the cost of a new one.
4.能力要求
（1）提高交際能力，掌握表示建議，對(duì)別人的意見表示同意或不同意的表達(dá)；
（2）了解廣告制作的過程；
（3）復(fù)習(xí)過去分詞的用法。
教學(xué)建議
教材分析
本單元日常交際用語一項(xiàng)要求學(xué)生掌握表達(dá)同意，贊同及不同意，不贊同的方式。其中大部分句型是學(xué)生已熟悉的內(nèi)容。但需向?qū)W生指明不同的表達(dá)所表示的說話人的不同語氣。
本單元閱讀材料是有關(guān)廣告這一題材的說明文，文章所運(yùn)用的語言較為平實(shí)，淺顯。通過學(xué)習(xí)，學(xué)生應(yīng)了解廣告的表現(xiàn)形式，一般廣告制作過程，為達(dá)到預(yù)期效果而對(duì)廣告制作提出的要求等方面的知識(shí)。根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，幫助學(xué)生因此教師可以通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。
本單元語法部分（復(fù)習(xí)過去分詞的主要用法）既是重點(diǎn)又是難點(diǎn)。學(xué)生不通則已，一通百通。
教法建議
在處理交際用語內(nèi)容時(shí)，完全可以讓學(xué)生自己去概括并找出對(duì)話中所表達(dá)的日常交際用語項(xiàng)目，教師可只做適當(dāng)?shù)臄U(kuò)展，說明和提示
對(duì)閱讀的處理可相對(duì)從簡，教師可根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。同時(shí)，還可以考慮在這一部分中加入探究活動(dòng)一項(xiàng)。:如：啟發(fā)學(xué)生思考廣告的不同類型（可將一般的商業(yè)廣告與高一課本中的尋物啟事，招領(lǐng)啟事作對(duì)比）；廣告寫（制）作時(shí)應(yīng)遵循的原則（除課本介紹以外的）：就廣告與人們生活的關(guān)系組織小型辯論或討論等等。
在復(fù)習(xí)過去分詞做定語，表語，賓語補(bǔ)足語時(shí)，建議結(jié)合現(xiàn)在分詞的用法，抓住最為本質(zhì)的區(qū)別進(jìn)行對(duì)比學(xué)習(xí)和鞏固，以加深印象。
1.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.
她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.
他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
hand in hand，in hand，at hand與 by hand
hand in hand為副詞短語，表達(dá)“手牽手，攜手，共同”之意；in hand可用成形容詞或副詞，表示“在手里/手邊，進(jìn)行中，掌握中”之意；at hand可用成形容詞或副詞，表示“在手邊，即將來到的”，常與close , near連用. by hand用作副詞表達(dá)“用手工做，由專人遞送”之意。e.g.
①I always keep a dictionary at hand. 我經(jīng)常把字典放在手邊。
②Her sweater is knitted by hand. 她的毛衣是手工編織的。
③They walked hand in hand in the garden. 她們手牽著手在花園里散步。
④The police had the riot in hand. 警察控制了暴動(dòng)。
post，send，deliver,mai1.
post指把信件、包裹投人郵箱、郵筒，側(cè)重于“郵寄”之意；send指通過某種途徑或方式或派人將某物送出，表達(dá)“送、寄、發(fā)送”之意；deliver指把信件、包裹貨物等親自交給某人或某物，表示“傳送，交付”之意。mail同post，多用于美語之中。e.g.
①A postman is a man who delivers letters and parcels.郵遞員就是遞送信件及包裹的人。
②I sent an E-mail to him yesterday.昨天我跟他發(fā)了＿個(gè)郵件。
③They send goods by train.他們用火車運(yùn)送貨物。
④He posted the recorded tape to me。他把那錄音帶郵寄給我了。
2.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
in one’s seventies與in the seventies
in one’s seventies表示“在某人七十多歲的時(shí)候”，用于指年齡
in the seventies表達(dá)在70年代時(shí)，用于指時(shí)間。e.g.
Karl Marx began to learn English in his fifties.
卡爾•馬克思五十多歲的時(shí)候開始學(xué)英語。
搭配辨析 late，lately，later，latter，last，latest
late做副詞表示時(shí)間上的晚或遲。lately做副詞相當(dāng)于recently，表示“最近，近來”之意，強(qiáng)調(diào)時(shí)間點(diǎn)，多用過去時(shí)，表示時(shí)間長度，多用完成時(shí)，但不可用于將來時(shí)態(tài)中。later做形容詞時(shí)，表示“以后的，后期的”；做副詞時(shí)表示“后來，較晚地”，還可與表示時(shí)間的名詞連用，表示“……之后”，用于過去和將來。latter用作形容詞，常與定冠詞the連用，表示列舉的兩個(gè)事物中的后面的一個(gè)，譯為“后者”，與 the former相對(duì)。last用作形容詞，表示“最后的”，與first相對(duì)；表示“剛過去的，上一次的”，與next根對(duì)；還可表示“最不可能的，最不合適的，最不愿意的”等意思。last做副詞表示“最后，最近，上一次”之意。latest是形容詞，它指時(shí)間的先后中“最近的，最新的”。e.g.
①His coat is the latest style.他的外套是最新款式。
②She has been in for the last three days.最近三天她一直在家。
③she is the last woman I expected to see.我萬萬沒想到會(huì)遇見她。
④I left the School last yesterday.我昨天是最后一個(gè)離開學(xué)校的。
⑤I haven’t written to her lately.最近我沒給她寫信。
⑥Of the two choices，I prefer the latter.在這兩個(gè)選擇中，我更喜歡后者。
⑦He came back ten days later.十天后，他回來了。
⑧He made no close friends during later years在以后的那些年里，他沒有交上什么親密的朋友。
⑨Her companion，blamed for the accident，had not been driving carefully.
她的同伴駕車一直不小心，事故得怪他。
搭配辨析blame與scold
blame表示“責(zé)怪，歸咎”，通常指內(nèi)心責(zé)怪。如果你覺得某人有不是的地方，你便在blame他，但他自己卻未必知道，因?yàn)樗鼪]有用言語責(zé)罵之意；scold表示“數(shù)落，責(zé)罵”之意，但不是以臟話罵人，常用于“父母對(duì)孩子，妻子對(duì)丈夫，老師對(duì)學(xué)生等。e.g.
①I have nothing to blame myself for.我沒有什么可責(zé)怪自己。
②The parents scolded him severely for lying to them.他因?qū)Ω改赣H說謊而遭嚴(yán)厲責(zé)罵。
搭配辨析answer與 reply
這兩個(gè)詞均有“回答，答復(fù)”之意。answer不僅用于回答問題，還用于對(duì)書信、電話、行動(dòng)、門鈴及攻擊行為或質(zhì)問的回答，是一般常用詞。reply正式用語，常用于對(duì)人、書信、議論、忠告、見解等的回答，與answer常可通用。但reply常指經(jīng)過考慮答復(fù)對(duì)方的問題或論點(diǎn)。
①There’s another knock.I’ll go and answer the door. 又有人敲門，我去開門。
②I asked her the reason，but she didn’t reply. 我問她為什么，她卻不回答。
搭配辨析for sale與 on sale
這兩個(gè)詞都有“出售”之意。for sale常指個(gè)人所有物出售、待售；on ssle常作形容詞短語，表示物品出售。上市，也可用作形容詞或副詞,表“廉價(jià)出售的/地/特價(jià)的/地”。e.g.
① He put his car for sale. 他把汽車拿出來賣。
② They sell eggs on today. 今天那家店雞蛋大減價(jià)。
③ Kinds of fresh fruit are on sale. 新鮮水果上市了。
語法學(xué)習(xí)中應(yīng)注意的問題
1. 1) -ing形式的一般式表示性質(zhì)、主動(dòng)，而及物動(dòng)詞的過去分詞則表狀態(tài)、被動(dòng)。
例 ①a.The work was tiring. 這工作挺累的。
b.The workers were soon tired. 工人們很快就累了。
a.-lng形式作表語表示主語（物）的性質(zhì)。 b. 過去分詞作表語表示主語（人）的狀態(tài)。
②a.It was a piece of exciting news. 這是一個(gè)令人激動(dòng)的消息。
b. The excited old man drank a lot that night.（定語） 激動(dòng)的老人那晚喝了很多酒。
a. －ing 形式作定語表示后面名詞的性質(zhì)。 b. 過去分詞作定語表示后面名詞的性質(zhì)。
③a. He had the horse running more than 100 miles 他讓馬奔跑了一百多英里。
b.I’ll have the letter typed immediately. 我會(huì)馬上找人把這封信打出來。
a.－ing形式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系。
b.過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
2). 表主動(dòng)含義時(shí)，名詞前作定語的-ing形式表示進(jìn)行，過去分詞表示完成。
例：①a.France Is a developed country. 法國是一個(gè)發(fā)達(dá)的國家。
b.China is a developing country• 中國是一個(gè)發(fā)展中國家。
②a. a changed world已經(jīng)變化的世界。 b. a changing world正在變化的世界。
③a. the risen sun已經(jīng)升起的太陽。 b. the rising sun正在升起太陽。
3). 過去分詞短語和-ing 短語及不定式短語作后置定語的區(qū)別
a.過去分詞作定語，表示動(dòng)作發(fā)生的時(shí)間早于謂語動(dòng)詞，或者沒有一定的時(shí)間性，只表被動(dòng)關(guān)系；而-ing形式作后置定語則表示正在進(jìn)行的動(dòng)作或狀態(tài)；如動(dòng)作發(fā)生在將來，用動(dòng)詞不定式作定語。
例：①I don’t like to see letters written in pencil.
我不喜歡看用鉛筆寫的信。（只表被動(dòng)，無時(shí)間性）
②This is the building built last year.這是去年建的樓房。（被動(dòng)，完成）
③The building being built there is our lab.
那里正建的那幢建筑物是我們的實(shí)驗(yàn)室。（正在進(jìn)行）
④They have designed a building to be built next year.
他們已設(shè)計(jì)了一幢明年要建的樓房。（將來）
b表被動(dòng)含義時(shí)，瞬時(shí)動(dòng)詞不能用-ing 進(jìn)行式的被動(dòng)語態(tài)，應(yīng)使用過去分詞。
例：①most of the people being invited to the party were famous scientists. (Ⅹ)
②Most of the people invited to the party were famous scientists.(√)
多數(shù)應(yīng)邀參加晚會(huì)的人都是著名的科學(xué)家。
c.-ing完成時(shí)的被動(dòng)語態(tài)不能用作定語，表被動(dòng)含義時(shí)用過去分詞。
例：①We enjoy seeing the films having been directed by Charlie Chaplin.(Ⅹ)
②We enjoy seeing the films directed by Charlie Chaplin.(√)
我們喜歡看卓別林導(dǎo)演的電影。
2. 過去分詞和不定式作賓語補(bǔ)足語
不定式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系，過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
例：①When we talk with others，we make ourselves understood not just by words.
②When we talk With others，we make them understand us not just by words.
我們與人交談時(shí)，不只是通過語言讓人們理解我們的意思。
3. 過去分詞的邏輯主語
作狀語用的過去分詞，其邏輯主語應(yīng)與名詞中的主語一致。
例：①Seen from the hill, we find the village very small. (Ⅹ)
②Seen from the hill，the village looks very small.(√)
我們?nèi)绻谏缴峡矗ㄎ覀儯⿻?huì)發(fā)現(xiàn)村子很小。
高考熱點(diǎn)
以下是歷年高考題中的過去分詞試題，請(qǐng)總結(jié)有關(guān)過去分詞的考點(diǎn)。
l.The managers discussed the plan that they
would like to see the next year.（NMET 2000）
A.carry out B.carrying out C.carried out D.to carry out
分析: 例1的答案為C。此句中包含一個(gè)定語從句，the plan是定語從句的先行詞，將其放到定語從句中構(gòu)成 they would like to see the plan ____（carry out）。the plan與 carry out構(gòu)成被動(dòng)關(guān)系，故用 carried out。
小結(jié): 此題測(cè)試的是過去分詞作賓補(bǔ)。過去分詞作賓補(bǔ)時(shí)，它所表示的動(dòng)作對(duì)象是前面的賓語，與其構(gòu)成被動(dòng)關(guān)系。
2.Most of the artists to the party were ____ from South Africa.
A.invited B.to invited
C.being invited D.had been invited（NMET90）
3.The first textbooks________for teaching English as a foreign language came out in the 16th century.
A.having written B.to be written
C.being written D.written (NMET94)
4.The Olympic Games，____ in 776B.C.，did not include women players until 1912.
A first played B.to be first played
C first playing D.to be first playing （NMET97）
分析:例2的答案為 A。例3的答案為 D。此兩題都是前面的名詞與動(dòng)詞之間構(gòu)成被動(dòng)關(guān)系，作后置定語。可變?yōu)橄拗菩远ㄕZ從句，who were invited…；that were written…。例4的答案為 A.名詞 the Olympic Games與動(dòng)詞 play之間構(gòu)成被動(dòng)關(guān)系，也作后置定語，可變?yōu)榉窍拗菩远ㄕZ從句 which were first played…。
小結(jié):以上三個(gè)小題測(cè)試的是過去分詞作后置定語。過去分詞作定語通常表示被動(dòng)含義，同時(shí)還表示這個(gè)分詞所表示的動(dòng)作發(fā)生在謂語動(dòng)作之前。
5.____more attention, the trees could have grown better.
A. Given B. To give C. Giving D. Having given (NMET 90)
6. ____ in thought，he almost ran Into the car in front of him.
A、Losing B.Having lost C.Lost D.Lose（NMET96）
分析：例 5的答案為 A。主句的主語the trees與動(dòng)詞give之間構(gòu)成被動(dòng)關(guān)系，故用過去分詞。此題過去分詞作了條件狀語。可改為 If the trees had been given more attention…. 例 6的答案為C。把此句還原后是As he was lost in thought, he …lost
小結(jié)：以上兩題測(cè)試的是過去分詞作狀語。過去分詞作狀語時(shí)，表示名詞與動(dòng)詞之間是被動(dòng)關(guān)系，一般強(qiáng)調(diào)分詞所發(fā)生的動(dòng)作在謂語動(dòng)作之前發(fā)生.
7.Cleaning women in big cities usually get ____ by the hour. （NMET’98）
A.pay B. paying C.paid D.to pay
分析：此題的答案為C。此題旨在考查“get十過去分詞”結(jié)構(gòu)的用法。該結(jié)構(gòu)中的 get可以用be代替。后跟過去分詞作表語，含有被動(dòng)含義，多用于強(qiáng)調(diào)結(jié)果或表示不期而遇和偶然發(fā)生的事。類似的短語還有g(shù)et broken；get hurt; get married; get caught等。
小結(jié)：此題測(cè)試的是過去分詞作表語。過去分詞作表語時(shí)表達(dá)被動(dòng)含義，即句子的主句是這個(gè)過去分詞所表示動(dòng)作的承受者。
從以上分析可以看出，在做與分詞有關(guān)的試題時(shí)，一定要考慮動(dòng)詞與其邏輯主語的關(guān)系，是主動(dòng)關(guān)系用現(xiàn)在分詞，是被動(dòng)關(guān)系用過去分詞。
正誤辨析：
1.我昨天在醫(yī)院拔了一顆牙。
誤：I pulled out a tooth yesterday. 正：I had a tooth pulled out yesterday.
分析：“拔牙”動(dòng)作非自己所為，“請(qǐng)別人做某事”應(yīng)用
have sth. done 結(jié)構(gòu)。又如： l had my eyes examined yesterday.
Have sth. done 還有 “遭遇（不幸）”之意。如He had his hands burned.
2. 高先生主管那所醫(yī)院。
誤：Mr Gao is in the charge of the hospital.
正：Mr Gao is in charge of the the hospital.
分析：in charge of 表示 主管，負(fù)責(zé)（某 事），而 in thecharge of 表示 “在……主管之下”。 如：The hospital is in the charge of Mr. Gao.
3.他過去是一個(gè)經(jīng)理。
誤：He would be a manager，
正：He used to be a manager.
分析：would和 used to都可表示“過去常常發(fā)生的動(dòng)作”，后接動(dòng)作動(dòng)詞。如：
He used to/would go fishing in the lake. 但 would 后面不能接表認(rèn)識(shí)、狀態(tài)的動(dòng)詞，而used
to 可以。如： My elder brother used to be a sailor.
4.我建議引進(jìn)更多的設(shè)備。
誤：I suggest to bring in more equipments.
正：I suggest bringing in more equipment.
分析：suggest要求后面接動(dòng)名詞作賓語。equipment為不可數(shù)名詞。
5.《我心永恒》這首歌很受年輕人歡迎。
誤：The song “My heart will go on” is popular to the young people.
正：The song “My heart will go on” is popular with the young people.
分析：be popular with表示“受……的歡迎”。
Advertise 篇5
unit 10 lesson 4 advertisements教案（北師大版必修模塊4）
一、 教學(xué)內(nèi)容分析 （analysis of position and content）
1、本課是閱讀課, 重點(diǎn)培養(yǎng)學(xué)生的閱讀能力，是本單元中的重點(diǎn)。
2、在理解本課的基礎(chǔ)上，可以更好的接受下一課對(duì)語言知識(shí)點(diǎn)的學(xué)習(xí)。
二、學(xué)生學(xué)習(xí)情況分析
《高中英語新課程標(biāo)準(zhǔn)》明確指出：“高中英語課程要有利于學(xué)生優(yōu)化英語學(xué)習(xí)方法，使他們通過觀察、體驗(yàn)、探究等積極主動(dòng)的學(xué)習(xí)方法，充分發(fā)揮自己的學(xué)習(xí)潛能，形成有效的學(xué)習(xí)策略，提高自主學(xué)習(xí)的能力。”
根據(jù)《高中英語新課程標(biāo)準(zhǔn)》要求，結(jié)合我班學(xué)生英語基礎(chǔ)與能力較弱的實(shí)際，本課時(shí)我把閱讀課文作為整體處理的同時(shí)，把每個(gè)教學(xué)環(huán)節(jié)所設(shè)計(jì)的問題和任務(wù)區(qū)分出高低不同的層次，由淺入深，循序漸進(jìn)，使每個(gè)教學(xué)環(huán)節(jié)盡量符合多數(shù)學(xué)生的認(rèn)知水平，力爭全班絕大多數(shù)同學(xué)都能積極參與課堂活動(dòng)。通過“任務(wù)型”活動(dòng)培養(yǎng)學(xué)生 “跳讀”、“尋讀”、“定位”、“推理歸納”等閱讀方法以及描述、討論等組織語言、運(yùn)用語言的能力。
三.設(shè)計(jì)思想
課堂教學(xué)方法的選擇是課堂教學(xué)效率高低的關(guān)鍵。科學(xué)的學(xué)法指導(dǎo)是智能發(fā)展目標(biāo)得以實(shí)施的重要途徑。現(xiàn)根據(jù)教師本人的自身特點(diǎn)和泉州現(xiàn)代中學(xué)高一年段的實(shí)際教學(xué)條件，結(jié)合本課的教學(xué)內(nèi)容：advertisements，概述教學(xué)過程中擬實(shí)踐的教育理念、教學(xué)原則、教學(xué)方法。在本課教學(xué)中，我突出以閱讀為主線，兼顧結(jié)構(gòu)，適當(dāng)拓展。從以下幾方面體現(xiàn)了英語新課程的理念。
1、演示法：
把制作的課件、圖片等顯示給學(xué)生看，便于學(xué)生對(duì)微觀知識(shí)的把握，并從舊知識(shí)中獲得啟迪，從而達(dá)到解決問題的目的。
2、任務(wù)驅(qū)動(dòng)教學(xué)法：
將所要學(xué)習(xí)的新知識(shí)隱含在一個(gè)或幾個(gè)問題之中，學(xué)生通過對(duì)所提的任務(wù)進(jìn)行分析、討論，并在老師的指導(dǎo)和幫助下找出解決問題的方法，最后通過任務(wù)的完成而實(shí)現(xiàn)對(duì)所學(xué)知識(shí)的意義建構(gòu)。以“任務(wù)型”教學(xué)作為課堂教學(xué)設(shè)計(jì)之理念，具體采用分層次教學(xué)法和交際教學(xué)法。學(xué)生通過表演、聽說等各種語言形式來學(xué)習(xí)和掌握語言，實(shí)現(xiàn)目標(biāo)，感受成功。
3、英語教學(xué)和情感教育的有機(jī)結(jié)合。
在本節(jié)課中，教師除了營造寬松氣氛，給予學(xué)生展示成功的平臺(tái)外，處處鼓勵(lì)學(xué)生運(yùn)用自主學(xué)習(xí)、合作學(xué)習(xí)和探究學(xué)習(xí)等新的學(xué)習(xí)方式，以形成積極的學(xué)習(xí)態(tài)度，促進(jìn)語言實(shí)際運(yùn)用能力的提高。這是實(shí)施新課程最為核心和關(guān)鍵的環(huán)節(jié)。
4、利用現(xiàn)代教育技術(shù)，拓寬學(xué)生學(xué)習(xí)和運(yùn)用英語的渠道。對(duì)于“廣告”這一主題的挖掘，讓學(xué)生在課外通過多種渠道獲得更多有關(guān)非語言交際手段的知識(shí)，激發(fā)學(xué)生自主探究的興趣。而運(yùn)用多媒體輔助教學(xué)，更體現(xiàn)了課堂教學(xué)的大容量、多信息、高效率的優(yōu)越性，進(jìn)而達(dá)到啟發(fā)學(xué)生的英語思維，發(fā)展交際能力的理想教學(xué)效果。
四、教學(xué)目標(biāo)
新課標(biāo)提出：英語課程的學(xué)習(xí)，既是學(xué)生通過英語學(xué)習(xí)和實(shí)踐活動(dòng)，逐步掌握英語知識(shí)和技能，提高語言實(shí)際運(yùn)用能力的過程；又是他們陶冶情操、拓展視野、豐富社會(huì)經(jīng)歷、開發(fā)思維能力和提高人文素養(yǎng)的過程。本課所有的語言知識(shí)和語言技能都是圍饒“廣告”這一中心主題而設(shè)計(jì)的。因此，我把本課的教學(xué)目標(biāo)確定為：
1. 語言知識(shí)與技能目標(biāo)：
1）熟練掌握與“廣告”話題相關(guān)的常用詞匯及主要語言表達(dá)形式。
2) 幫助學(xué)生了解不同時(shí)期的廣告,對(duì)廣告有不同的理解.
3) 通過幫助學(xué)生完成快速閱讀、精讀等練習(xí)來進(jìn)一步理解文章的細(xì)節(jié)，
提高學(xué)生的閱讀能力。
4）學(xué)生之間能交流、合作，共同就 given topics較好地完成一些開放性話題。
2. 情感態(tài)度與文化意識(shí)目標(biāo)
1) 在有趣的主題激勵(lì)下，師生互動(dòng)，生生互動(dòng)，調(diào)動(dòng)學(xué)生的學(xué)習(xí)興趣，加強(qiáng)教師的親和力，增進(jìn)彼此的了解與溝通，充分發(fā)揮情感教學(xué)的優(yōu)勢(shì)。
2）讓學(xué)生在共同完成一些交流、表演等任務(wù)的過程中，加強(qiáng)團(tuán)體協(xié)作意識(shí)。
3. 過程與方法
自上而下的閱讀模式；發(fā)現(xiàn)式的語法學(xué)習(xí)；小組合作的體驗(yàn)式，探究式的寫作學(xué)習(xí)；
五、教學(xué)重點(diǎn)和難點(diǎn) 說明教學(xué)過程中的重點(diǎn)和難點(diǎn)內(nèi)容。
1、培養(yǎng)學(xué)生的閱讀策略，使其形成預(yù)測(cè)，略讀和跳讀的能力。但學(xué)生有可能在深層理解的問題上有困難。
2、掌握與課文有關(guān)的詞匯，表達(dá)法和句型，并運(yùn)用到口頭和書面表達(dá)中去。
3、如何提高學(xué)生的閱讀能力,并幫助學(xué)生解決本課的一些困難句型，以便讓他們很好的理解文章。如：
1）a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.
2) modern advertisements must stand out in a world of full of competition by combing the highest standards of design with ideas linked to the products to make them more attractive.
六、教學(xué)過程設(shè)計(jì)
1、總體思路
本課的教學(xué)設(shè)計(jì)圍繞培養(yǎng)學(xué)生初步讀寫文章的能力和發(fā)展學(xué)生的語言運(yùn)用能力展開，采用多媒體輔助教學(xué)，以此來創(chuàng)設(shè)良好的教學(xué)情境，優(yōu)化教學(xué)過程，促進(jìn)學(xué)生思考，采用教師指導(dǎo)，學(xué)生觀察、體驗(yàn)、探索的方式，啟發(fā)學(xué)生自主理解文本內(nèi)容，探究和領(lǐng)悟所學(xué)文章的語言特點(diǎn)與篇章結(jié)構(gòu)。利用小組收集材料的方式形成對(duì)關(guān)注廣告的興奮點(diǎn)，展開有信息溝的討論介紹。自然過渡到寫作，把總結(jié)出的語言知識(shí)和語言結(jié)構(gòu)運(yùn)用到口語和寫作中去。
2、教學(xué)過程。
《新課標(biāo)》提出：根據(jù)高中生的認(rèn)知特點(diǎn)和學(xué)習(xí)發(fā)展的需要，在進(jìn)一步發(fā)展學(xué)生基本語言運(yùn)用能力的同時(shí)，著重提高學(xué)生用英語獲取信息、處理信息和分析、解決問題的能力，為他們進(jìn)一步學(xué)習(xí)和發(fā)展創(chuàng)造必要的條件。依據(jù)教材內(nèi)容的編排，我把本課的教學(xué)過程分為五大部分，九個(gè)小步驟來完成
the analysis of teaching process
before class, let students listen to a song : 王力宏-i’m lovin’it (全球麥當(dāng)勞廣告主題曲).mp3
[設(shè)計(jì)說明]
本環(huán)節(jié)以上課聽歌的形式讓學(xué)生在聽覺上受廣告的魅力，為學(xué)生隨后接確廣告這一主題做一個(gè)很自然的鋪墊。
step 1 - - - organization
1. exchange greetings with the ss.
2. duty report: it is between two students. they are having a dialogue.
[設(shè)計(jì)說明]
i think duty report is a long-term and essential part of daily teaching. it is a good opportunity for ss to practice their listening and spoken english.
pre-reading
[設(shè)計(jì)說明]
since the students are familiar with this topic, the teacher will arouse their interest about the topic by free talk with some key words given. also some background information of the topic are provided in the form of pictures and passage
step 2 - - - warming up
pair work: work in pairs and discuss the following questions
1) can you think of some advertisements you have seen?
2) where have you seen advertising?
3) what do you think of the design of the advertisements?
4) when you buy something, will you be affected by advertisements?
provide the students with some key words for help:
a) cheap, convenient, easy, expensive, practical, reliable, useful, useless
b) ads on the bus, ads in the newspaper, ads in a magazine,
ads on the billboards, ads in the shop windows, ads on the radio…
step 3 - - - leading in:
[設(shè)計(jì)說明] the step of leading in is to let the students know the ads visually
show the students various kinds of advertisements and ask the students to make comment on them with an example given
1. ask: before class, you listened to a song, who can tell me where you can
often hear the song? ( mcdonald’s )
as you can see, songs can make us enjoy the life, they also can help to advertise for the products.
2. ask: where can you see the advertisements?
sow different answers in the screen.
3. let students enjoy some advertisements and a tv advertisement
step 4 discussing and talking ( task 1 )
task 1 : what do you think of these products?
1. show the picture of electric toothbrush, laptop computer, mobile phone, mp3,
e-dictionary, radio alarm clock
2. give them an example to help them discuss the topic
example: i think electric toothbrushes are not very practical, but it is helpful.
3. ask some students to talk about the pictures shown on the screen.
while-reading
step 5 skimming ( task 2 )
[設(shè)計(jì)說明] this step is intended to train the students’ ability to read for general idea, and
the students should go over the text quickly to get a general idea )
name of the product
price
1
remote headphones
2
mini camera
3
earplug earrings
4
feline floor cleaners
step 6 scanning (task 3 )
remote headphones
(1) no wires;
(2) can listen to ______/tv up to _____ metres away;
(3) go through glass,_____________and_______;
(4) __________sound;
(5) __________value.
read the text and note down the advantages(優(yōu)點(diǎn)）of each product.
mini camera
1) no ______ than a credit card;
(2) it is __________ and very _______;
(3) easy to _____ ;
(4) has an automatic _____ and _____;
(5) made from an ________ and _______ material.
(6) not __________.
special jewellery for your ears:
(1) they are gold and ________;
(2) also ______ in many_________________;
(3)a _______ at £19.50
step 7 form a layout (task 4 )
² material: be made from
² the advantages
² the price / how you can get it
give students several minutes to read the advertisements about feline floor cleaners. then ask them to fill in the layout of the advertisement.
post – reading
step 8 writing (task 5 )
1. give a model advertisement to help students to write an advertisement. give some useful words and phrases to help them
² material: be made from
an attractive and strong material, good quality material glass, gold, silver, plastic, wood, nylon, metal
² the advantages
convenient, reliable, attractive, useful, practical, amazing, brilliant satisfying, perfect, modern , relaxing, exciting, automatic, cheap
² the price / how you can get it
it is a bargain at only …, special offer for only…
it is excellent value at…
2. an model advertisement about an alarm clock
are you often late for school? now, never! here is the perfect solution.
the alarm clock is reliable, it is easy to use. just set the time and the alarm, you don’t worry about a thing. just go to sleep! it is made from attractive and strong material, it is not expensive. it is a bargain at only ₤9,88
3. let students work in groups of four, discussing how to write an advertisement about a second-hand mp3. they could use the words and phrases provided on the screen. if one group finishes writing their advertisement, they can walk around the classroom to advertise their second-hand mp3
4. ask some groups to come to the front, advertise their second-hand mp3 to the class. then ask them which group is the best advertiser.
step 8 homework
design an advertisement.
think over a question “what is the necessary information of an advertisement”
and design an advertisement with the answer.
options:
1. pair work: ideas sharing
2. group work: differences; similarities; passage presentation
3. individual work: outline; draft; editing; final writing
assessment
• do you have a general idea of the four advertisements now?
• are you familiar with the new words now?
• do you know the necessary information of an advert?
• are you active in the class?
• what problems did you have in reading ?
• what help do you need from the teacher?
Advertise 篇6
（整個(gè)練習(xí)緊扣課文內(nèi)容及知識(shí)點(diǎn)，建議教師選用）
I.單項(xiàng)填空: 從A,B,C,D 四個(gè)選項(xiàng)中選出可以填入空白處的最佳答案.
1. We have ____ in the local newspaper for new secretary, but we haven’t had any replies yet.
A. advised B. advertised C. announced D. noticed (Key:B)
2.---- Wokers in this company are not doing their duties.
---- Advanced ways of management must be____ to make things better.
A. brought down B. brought in
C. brought on D. brought up (Key:B)
3. I don’t wait to buy the coat. For ______ thing I don’t like the colour, and for ______, the price is too___.
A. one; another; high B. a; the other; expensive
C. one; another; expensive D. one; other; low
(Key:A)
4.---- She is very tired.
---- So she is. She ___ letters all day.
A. is typing B. was typing
C. has typed D. has been typing (Key:D)
5. They suggested that the doctor ____ be sent for at once.
A. referred to B. referred
C. refer to D. referring to (Key:A)
6.----Are there any English storybooks for us students in the library?
----There are only a few _____
A. if some B. if any C. if many . D. if ever (Key:B)
7. Once you have made a promise, you must ____.
A. carry it on B. carry it out
C . keep it up . D. get it through (Key:A)
8.---- Why is he so ______?
---- He’s just had some photos taken of himself with a______ actor.
A .excited ; handsome B.exciting ; beautiful
C.disappointed ; handsom D. disappointing; pretty (Key:A).
9. It’s a good way for us to memorize new words by seeing them _______.
A . proper1y B .repeated1y
C . clearly D . usually (Key:B)
10.. The scientists ______ thousands of chemicals before they found the right one.
A. were trying out B. had tried on
C. have tried on D. had tried out (Key:D)
11. ______ in 1636, Harvard is one of the most famous universities in the United States.
A. Being founded B.It was founded
C. Founded D. Founding (Key:C)
12. The 1ong-1asting meeting, filled with arguments and quarrels, ended in disorder, ______ no conclusion.
A. reached B. to reach C. reaching D. would reach (Key:C)
13. _____ , people don’t feel it hard to live through the winter.
A. Supplied all kinds of vegetables
B. All kinds of vegetables supplied with
C. All kinds of vegetables supplied
D. Supplying all kinds of vegetables(Key:C)
II.完形填空：
At the time when Bill and Rose married, neither of them had much money. So they were 31 to buy a house or flat. For the first years of their 32 life, they, therefore, 33 in rented (租憑的) flats. Then Bill’s father died and 34 him some money, so they bought a house. When they moved into it for the first time, one of Bill’s 35 sent him a bottle of wine as a present to celebrate his entry (住進(jìn)) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 36 , arranging the furniture, getting curtains and all the rest, so they 37 about the bottle of wine. In fact, they 38 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 39 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 40 with the baby. Bill 41 some friends round to 42 its arrival, and they had a wonderful 43 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 44 . 45 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 46 somewhere in the house. He found it with some difficulty and 47 it into the living-room where his 48 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 49 to others. 50 said “Bill, take good care of this one—it is the first one that is really yours.”
31. A. unable B. trying C. advised D. expected
[解析]文章說“他們剛結(jié)婚時(shí)誰也沒錢”，因此買房子是不可能的，根據(jù)意思選擇unable。
答案：A
32. A. happy B. married C. sad D. bitter
[解析]文章沒有提起他們的生活如何，所以，描繪生活好壞的詞語應(yīng)加以排除。
答案：B
33. A. moved B. succeeded C. lived D. gave 答案：C
34. A. carried B. brought C. sent D. left
[解析] “l(fā)eave him some money”, “給他留了一筆錢”。 答案：D
35. A. nieces B. workers C. friends D. classmates 答案：C
36. A. unpacked B. prepared C. tied D. sold
[解析]由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A
37. A. forgot B. thought C. looked D. cared 答案：A
38. A. sent B. put C. took D. kept
[解析]put away“收拾好”，take away“拿走”。 答案：B
39. A. fathers B. daughters C. children D. dogs
答案：C
40. A. prison B. police station C. shop D. hospital
[解析]根據(jù)意思推測(cè)，剛生完孩子，應(yīng)該從醫(yī)院歸來。 答案：D
41. A. demanded B. expected C. invited D. wished
[解析]好事應(yīng)該予以慶賀，邀請(qǐng)別人來，體現(xiàn)了當(dāng)時(shí)愉快的心情。
答案：C
42. A. join in B. celebrate C. attend D. drank 答案：B
43. A. party B. time C. day D. rest [解析]由下文可知。
答案：A
44. A. served B. finished C. prepared D. bought
[解析]就是因?yàn)榫埔押韧辏畔肫鹋笥阉蛠淼哪瞧烤啤４鸢福築
45. A. And B. Therefore C. Luckily D. Although 答案：C
46. A. cupboard B. box C. table D. living-room 答案：A
47. A. sent B. brought C. fetched D. led
[解析] brought 指帶客人們到吃飯的地方。答案：B
48. A. family B. wife C. guests D. workers 答案：C
49. A. silent B. loud C. aloud D. calm
[解析]在此只有aloud, loud為副詞，排除A, D, read aloud, “大聲讀”。答案：C
50. A. He B. Which C. They D. It [解析]it指“卡片”。
答案：D
III..Reading comprehension.
A
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消費(fèi)者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麥片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1. What is discussed in this passage?
A. The content of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising. (Key:B)
2. According to the passage, a good advertisement should .
A. be both persuasive and effective
B. give people useful information
C. show people a product
D. show people a new idea of a product (Key:A)
3. From the passage, we know that .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people (Key:D)
4. What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It’s impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements. (Key:A)
C
Ambassador Hotel
Welcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.
Dining Room
Breakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.
Lunch: 12:00a.m. to2:30p.m.
Dinner: 7:30 p.m. to 9:00 p.m.
Room Service
This operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.
Telephones
To make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk.. Early calls should be booked with reception.
Laundry
We have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect them
Bar
The hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.
1. You would see this notice _________ .
A. in a hotel bar
B. in a hotel dining room
C. in a bedroom of a large international hotel
D. in the entrance of a small family hotel (Key: C)
2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat?
A. Go to the hotel shop.
B. Go to the hotel bar.
C. Hang a message outside your door.
D. Phone Reception. (Key: D)
3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?
A. Go to your room and phone from there.
B. Ask at the Reception desk.
C. Use one of the telephones in the entrance hall.
D. Go out again and look for a public phone box
(Key: C)
4. What do you think a room staff’s last job is before he goes off duty at 6 p.m.?
A. Lay the tables in the dining room.
B. Check the bedroom doors.
C. Start preparing the breakfast.
D. Wake any of the guests who have asked for early calls.
(Key: B)
D
Will it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.
1. The results of the test show that ______
A. breakfast has great effect on work and studies.
B. breakfast has much to do with people’s health.
C. a person will work better if he has simple breakfast
D. breakfast only affects those who work with their brains .(Key: A)
2. The passage mentions that many people believe that if you don’t eat breakfast, you will____.
A. not lose weight B. be healthier
C. gain weight D. lose weight (Key: D)
3. We can infer from the passage that _____
A. one can work better without breakfast.
B. morning diet will do good to your health.
C. reducing lunch and supper will help lose weight.
D. breakfast is more important than lunch and supper. (Key: C)
4. What is the best title for this passage?
A. Good Breakfast B. Why Eating Breakfast?
C.No eating, No gaining D. What is breakfast
(Key: B)
探究活動(dòng)
BIG！
我剛來美國時(shí)，在腫瘤研究所研制一種腫瘤疫苗，已在病人身上試用了，我自認(rèn)為我的實(shí)驗(yàn)技術(shù)是很好的。所以有一次我的老板對(duì)我說："The experiment's very big."我隨口答道："No,It's very small for me."老板用奇怪的眼光看著我說："The vaccine have been tested by patient."(疫苗已給病人試用了)
[回家查辭典，開開big在這里是什么意思]
我突然感到不好意思，趕快回去問美國技術(shù)員，他們告訴我這是很重要的意思（important）,老板只是告訴我要仔細(xì)，我卻誤會(huì)了。
我再去查了字典才知道，這個(gè)簡單的小字在美國俚語中用法很多，如：big men(重要人物)、make big(飛黃騰達(dá))、go over big（走紅）等。
Have a turkey on one's back
感恩節(jié)在美國朋友Bob家聚會(huì)。Bob 夫婦每年都會(huì)邀請(qǐng)親朋好友去他們家，大家互相都很熟了，要是誰沒來，大家都會(huì)問為什么。有個(gè)朋友Audun能吃能喝說，大家都很喜歡他。可是這次Audun 遲遲未到，我建議是否打個(gè)電話過去催一催。 Bob說不必了，"He's got turkey on his back."
我一聽納悶了。Bob不是已經(jīng)在烤turkey了嗎？Audun為何還要再背只turkey來呢？
[讓學(xué)生回家查辭典，探究答案]
原來Bob已打過電話，知道Audun那天已喝多了點(diǎn)，恐怕來不及了。Have a turkey on one's back是喝醉酒或吸毒成癮的意思。當(dāng)然我們都知道Audun只是貪杯而已，他可不會(huì)去吸毒的。
You Have Matches?
一次， 我有機(jī)會(huì)上豪華游輪觀光，自酒吧臺(tái)拿兩杯雞尾酒想回房間享受，途中遇到一位女士，她看看我后笑著說："You have matches?"我一愣，答復(fù)她說："很抱歉，我15年前就戒煙了，我沒有火柴。"她立該會(huì)意到我誤解了她的意思，好像是有點(diǎn)抱歉地說："It's a joke."雙方就相互尷尬一笑分開了。
[讓學(xué)生先自己查找答案]
事后在晚餐桌上聊天，趁機(jī)問一位美國朋友，他解釋說："因?yàn)樗茨銉墒侄济Γ凸室忾_玩笑跟你要火柴，是個(gè)非常普通的笑話，不但沒有惡意，還有問你需不需要幫忙的意思。
Advertise 篇7
（整個(gè)練習(xí)緊扣課文內(nèi)容及知識(shí)點(diǎn)，建議教師選用）
I.單項(xiàng)填空: 從A,B,C,D 四個(gè)選項(xiàng)中選出可以填入空白處的最佳答案.
1. We have ____ in the local newspaper for new secretary, but we haven’t had any replies yet.
A. advised B. advertised C. announced D. noticed (Key:B)
2.---- Wokers in this company are not doing their duties.
---- Advanced ways of management must be____ to make things better.
A. brought down B. brought in
C. brought on D. brought up (Key:B)
3. I don’t wait to buy the coat. For ______ thing I don’t like the colour, and for ______, the price is too___.
A. one; another; high B. a; the other; expensive
C. one; another; expensive D. one; other; low
(Key:A)
4.---- She is very tired.
---- So she is. She ___ letters all day.
A. is typing B. was typing
C. has typed D. has been typing (Key:D)
5. They suggested that the doctor ____ be sent for at once.
A. referred to B. referred
C. refer to D. referring to (Key:A)
6.----Are there any English storybooks for us students in the library?
----There are only a few _____
A. if some B. if any C. if many . D. if ever (Key:B)
7. Once you have made a promise, you must ____.
A. carry it on B. carry it out
C . keep it up . D. get it through (Key:A)
8.---- Why is he so ______?
---- He’s just had some photos taken of himself with a______ actor.
A .excited ; handsome B.exciting ; beautiful
C.disappointed ; handsom D. disappointing; pretty (Key:A).
9. It’s a good way for us to memorize new words by seeing them _______.
A . proper1y B .repeated1y
C . clearly D . usually (Key:B)
10.. The scientists ______ thousands of chemicals before they found the right one.
A. were trying out B. had tried on
C. have tried on D. had tried out (Key:D)
11. ______ in 1636, Harvard is one of the most famous universities in the United States.
A. Being founded B.It was founded
C. Founded D. Founding (Key:C)
12. The 1ong-1asting meeting, filled with arguments and quarrels, ended in disorder, ______ no conclusion.
A. reached B. to reach C. reaching D. would reach (Key:C)
13. _____ , people don’t feel it hard to live through the winter.
A. Supplied all kinds of vegetables
B. All kinds of vegetables supplied with
C. All kinds of vegetables supplied
D. Supplying all kinds of vegetables(Key:C)
II.完形填空：
At the time when Bill and Rose married, neither of them had much money. So they were 31 to buy a house or flat. For the first years of their 32 life, they, therefore, 33 in rented (租憑的) flats. Then Bill’s father died and 34 him some money, so they bought a house. When they moved into it for the first time, one of Bill’s 35 sent him a bottle of wine as a present to celebrate his entry (住進(jìn)) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 36 , arranging the furniture, getting curtains and all the rest, so they 37 about the bottle of wine. In fact, they 38 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 39 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 40 with the baby. Bill 41 some friends round to 42 its arrival, and they had a wonderful 43 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 44 . 45 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 46 somewhere in the house. He found it with some difficulty and 47 it into the living-room where his 48 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 49 to others. 50 said “Bill, take good care of this one—it is the first one that is really yours.”
31. A. unable B. trying C. advised D. expected
[解析]文章說“他們剛結(jié)婚時(shí)誰也沒錢”，因此買房子是不可能的，根據(jù)意思選擇unable。
答案：A
32. A. happy B. married C. sad D. bitter
[解析]文章沒有提起他們的生活如何，所以，描繪生活好壞的詞語應(yīng)加以排除。
答案：B
33. A. moved B. succeeded C. lived D. gave 答案：C
34. A. carried B. brought C. sent D. left
[解析] “l(fā)eave him some money”, “給他留了一筆錢”。 答案：D
35. A. nieces B. workers C. friends D. classmates 答案：C
36. A. unpacked B. prepared C. tied D. sold
[解析]由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A
37. A. forgot B. thought C. looked D. cared 答案：A
38. A. sent B. put C. took D. kept
[解析]put away“收拾好”，take away“拿走”。 答案：B
39. A. fathers B. daughters C. children D. dogs
答案：C
40. A. prison B. police station C. shop D. hospital
[解析]根據(jù)意思推測(cè)，剛生完孩子，應(yīng)該從醫(yī)院歸來。 答案：D
41. A. demanded B. expected C. invited D. wished
[解析]好事應(yīng)該予以慶賀，邀請(qǐng)別人來，體現(xiàn)了當(dāng)時(shí)愉快的心情。
答案：C
42. A. join in B. celebrate C. attend D. drank 答案：B
43. A. party B. time C. day D. rest [解析]由下文可知。
答案：A
44. A. served B. finished C. prepared D. bought
[解析]就是因?yàn)榫埔押韧辏畔肫鹋笥阉蛠淼哪瞧烤啤４鸢福築
45. A. And B. Therefore C. Luckily D. Although 答案：C
46. A. cupboard B. box C. table D. living-room 答案：A
47. A. sent B. brought C. fetched D. led
[解析] brought 指帶客人們到吃飯的地方。答案：B
48. A. family B. wife C. guests D. workers 答案：C
49. A. silent B. loud C. aloud D. calm
[解析]在此只有aloud, loud為副詞，排除A, D, read aloud, “大聲讀”。答案：C
50. A. He B. Which C. They D. It [解析]it指“卡片”。
答案：D
III..Reading comprehension.
A
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消費(fèi)者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麥片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1. What is discussed in this passage?
A. The content of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising. (Key:B)
2. According to the passage, a good advertisement should .
A. be both persuasive and effective
B. give people useful information
C. show people a product
D. show people a new idea of a product (Key:A)
3. From the passage, we know that .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people (Key:D)
4. What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It’s impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements. (Key:A)
C
Ambassador Hotel
Welcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.
Dining Room
Breakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.
Lunch: 12:00a.m. to2:30p.m.
Dinner: 7:30 p.m. to 9:00 p.m.
Room Service
This operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.
Telephones
To make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk.. Early calls should be booked with reception.
Laundry
We have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect them
Bar
The hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.
1. You would see this notice _________ .
A. in a hotel bar
B. in a hotel dining room
C. in a bedroom of a large international hotel
D. in the entrance of a small family hotel (Key: C)
2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat?
A. Go to the hotel shop.
B. Go to the hotel bar.
C. Hang a message outside your door.
D. Phone Reception. (Key: D)
3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?
A. Go to your room and phone from there.
B. Ask at the Reception desk.
C. Use one of the telephones in the entrance hall.
D. Go out again and look for a public phone box
(Key: C)
4. What do you think a room staff’s last job is before he goes off duty at 6 p.m.?
A. Lay the tables in the dining room.
B. Check the bedroom doors.
C. Start preparing the breakfast.
D. Wake any of the guests who have asked for early calls.
(Key: B)
D
Will it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.
1. The results of the test show that ______
A. breakfast has great effect on work and studies.
B. breakfast has much to do with people’s health.
C. a person will work better if he has simple breakfast
D. breakfast only affects those who work with their brains .(Key: A)
2. The passage mentions that many people believe that if you don’t eat breakfast, you will____.
A. not lose weight B. be healthier
C. gain weight D. lose weight (Key: D)
3. We can infer from the passage that _____
A. one can work better without breakfast.
B. morning diet will do good to your health.
C. reducing lunch and supper will help lose weight.
D. breakfast is more important than lunch and supper. (Key: C)
4. What is the best title for this passage?
A. Good Breakfast B. Why Eating Breakfast?
C.No eating, No gaining D. What is breakfast
(Key: B)
探究活動(dòng)
BIG！
我剛來美國時(shí)，在腫瘤研究所研制一種腫瘤疫苗，已在病人身上試用了，我自認(rèn)為我的實(shí)驗(yàn)技術(shù)是很好的。所以有一次我的老板對(duì)我說：The experiments very big.我隨口答道：No,Its very small for me.老板用奇怪的眼光看著我說：The vaccine have been tested by patient.(疫苗已給病人試用了)
[回家查辭典，開開big在這里是什么意思]
我突然感到不好意思，趕快回去問美國技術(shù)員，他們告訴我這是很重要的意思（important）,老板只是告訴我要仔細(xì)，我卻誤會(huì)了。
我再去查了字典才知道，這個(gè)簡單的小字在美國俚語中用法很多，如：big men(重要人物)、make big(飛黃騰達(dá))、go over big（走紅）等。
Have a turkey on ones back
感恩節(jié)在美國朋友Bob家聚會(huì)。Bob 夫婦每年都會(huì)邀請(qǐng)親朋好友去他們家，大家互相都很熟了，要是誰沒來，大家都會(huì)問為什么。有個(gè)朋友Audun能吃能喝說，大家都很喜歡他。可是這次Audun 遲遲未到，我建議是否打個(gè)電話過去催一催。 Bob說不必了，Hes got turkey on his back.
我一聽納悶了。Bob不是已經(jīng)在烤turkey了嗎？Audun為何還要再背只turkey來呢？
[讓學(xué)生回家查辭典，探究答案]
原來Bob已打過電話，知道Audun那天已喝多了點(diǎn)，恐怕來不及了。Have a turkey on ones back是喝醉酒或吸毒成癮的意思。當(dāng)然我們都知道Audun只是貪杯而已，他可不會(huì)去吸毒的。
You Have Matches?
一次， 我有機(jī)會(huì)上豪華游輪觀光，自酒吧臺(tái)拿兩杯雞尾酒想回房間享受，途中遇到一位女士，她看看我后笑著說：You have matches?我一愣，答復(fù)她說：很抱歉，我15年前就戒煙了，我沒有火柴。她立該會(huì)意到我誤解了她的意思，好像是有點(diǎn)抱歉地說：Its a joke.雙方就相互尷尬一笑分開了。
[讓學(xué)生先自己查找答案]
事后在晚餐桌上聊天，趁機(jī)問一位美國朋友，他解釋說：因?yàn)樗茨銉墒侄济Γ凸室忾_玩笑跟你要火柴，是個(gè)非常普通的笑話，不但沒有惡意，還有問你需不需要幫忙的意思。
Advertise 篇8
lesson 17教學(xué)設(shè)計(jì)方案
step 1 .presentation
ask questions like these:
where can you find advertisements? why do companies advertise?
do you watch advertisements on tv? which are your favorite advertisements?
put any useful notes and key words that arise out of this discussion on the bb.
step 2.dialogue
(i.) listening (say to the class, “now, we are going to listen to a discussion about an advertisement. it is a little bit long, so i’ll play the tape twice with only two questions.”)
questions:
1. what is the advertisement for?
a. a camera b. a computer c. a typewriter (key: b)
2. what will the ad be like?
a. humorous b. serious c.exciting (key: a)
(ii.) reading
1. ask the students to read the dialogue again, checking the answers. then ask:
“what suggestion seems to be the final decision?”
(key: bob’s suggestion: put comments of the customers’ at the top of the ad in big print and bring in some humor.
2. say to the students, “in this dialogue we should learn how to express opinions: agreement or disagreement. read the dialogue quickly again and i’m sure you can find several such expressions.”
( the students are sure to find these expressions. the teacher should praise them, encourage them to think of more and put the expressions down on the bb. also, the teacher should remind the students which are indirect and polite ways and which are direct.
agreement:
1. i think it would be a good idea to do…
2. i agree with…
3. that’s true/ right.
4. good idea!/ that’s great!/ why not!/ exactly!
disagreement:
1. i’m afraid i can’t agree with you.
2. sorry, i don’t think so.
3. do you (really ) think so?/ do you think…?
4. i don’t agree (with …).
5. i don’t think you are right.
step3.fill in blanks.
1.do you think managers want to read what users think about a new piece of office equipment.
2.that’s a good way of giving information,but it’s not a good way of persuading people. for one thing, it’s boring, and people aren’t going to read an ad that looks boring.for another thing,one computer looks very like another.people aren’t going to remember the name of the product.
3.so what exactly are you suggesting?
4.then we can put their comments at the top of te advertisement in big print.we can bring in some humour too. people enjoy reading humorous ads.
i’ll ask the company for a list of recent customers.
step4.languag points:
1.i think it would be a good idea to have comments from secretaries and typists who are already using it 我想聽聽用過它的秘書打字員的評(píng)論是個(gè)好主意。
(1)句中的 have comment from…表達(dá)“聽取…的意見/評(píng)價(jià)”，相當(dāng)于listen to the views/opinions of…，from 接人，表聽取別人的意見。e.g.
you‘d better have comments from your teachers and classmates.你最好聽聽你的老師和同學(xué)們的意見。
(2) 這個(gè)句子是委婉地提出建議的交際英語。句中would是will的過去式，但在此句型中并不表示過去，而是用來代替一般現(xiàn)在時(shí)，在說話人提出建議時(shí)為了把話說得委婉一點(diǎn)、含糊一點(diǎn)，實(shí)際是一種虛擬語氣e.g
---- i’m afraid i’m putting on weight.我恐怕發(fā)胖了.
------i think it would be a good idea to keep on doing morning exercises. 我認(rèn)為堅(jiān)持鍛煉是個(gè)好主意。
2.comment可用作動(dòng)詞，表達(dá)“批評(píng)，評(píng)論”之意。
①comment on/upon/about 對(duì)……作出評(píng)論，e.g.
the critics commented favorably on his new book.評(píng)論家們對(duì)于他的新書給予好評(píng)。
另外, 對(duì)別人的提問、詢問不想回答、不愿回答時(shí)，通常用 no comment（無可奉告）
2. we can bring in some humor too.我們還可以插進(jìn)一點(diǎn)幽默的話。
這句中的 bring in意為“介紹，引進(jìn)，還進(jìn)”，相當(dāng)于 introduce。bring in 帶可表達(dá)“搬進(jìn)，收獲，掙得，逮捕”之意, in為副詞。e.g.
①bring in the washing ; it looks like rain.把洗好的衣服收進(jìn)來，好像要下雨了。
②he brings in an extra hundred dollars a month from his new job.
他的新工作使他每個(gè)月多賺100美元。
③the farmers are bringing in apples.農(nóng)民正在收蘋果。
3.advertise:to make sth known to the public.(v.)
advertising(n): the business which concerns itself with making known to the public.
advertisement(n)=ad: a notice for something for sale.
we should advertise for someone to look after the garden.
step 5. sb page 25 part 2 practice
the aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. go through the questions with the students. and then ask them to do group work.. when the students are working together, the teacher should go up and down among the students and give them any possible help. make sure each student has a chance to show his/ her opinions.
step6 workbook
wb lesson 17, e 1 and 2
ss have to revise the dialogue in lesson 17 before they do ex.1. allow them a few minutes to go through the passage and fill in the blanks with the proper words. then call out some of them to read aloud the passage and correct the mistakes if there are any.
ex. 2 can either be done at the end of the class or as a follow-up of sb page 25, part 2.
homework:
1. finish off the wb exercises. 2. make up a similar dialogue to show one’s opinion.
lesson 18教學(xué)設(shè)計(jì)方案
step 1 revision
1. check the exercises in wb. 2. check the new dialogue.
step 2 presentation
[ say to the students: “actually we are familiar with the chinese word “廣告（advertisement）“. it seems that they are around us everywhere. now, read the passage and then answer the following questions in pairs. “ ]
read aloud the questions at the top of the passage. allow the students enough time to read the text and find the answers. put them in pairs to discuss their answers, then collect the answers from the class. (1. it makes a product cheaper. 2. five.)
step3. reading
i. reading comprehension
1. the author thinks that advertisements ________.
a. are welcome by everybody
b. will increase the cost of products
c. have bad influence on people
d. can win more customers for a company (key: d)
2. in paragraph 1, which word does the writer use to express his idea that advertising is common?
a. developed. b. popular.
c. proved. d. increase. (key: b)
3. according to the text, advertisements may be used in ________
a. everything b election
c. scientific research d. education (key: b)
4. how many means of advertising are mentioned in the text?
a. 7. b. 9. 11. c. 13. (key: c)
5. which paragraph talks about the purpose of advertising?
a. paragraph 1. b. paragraph 2.
c. paragraph 3. d. paragraphs 4 and 5. (key: a)
6. when an advertising company makes advertisements, which happens first?
a. having a meeting. b. collecting information.
c. writing a text. d. designing the advertisements. (key: b)
7. what does “interview” mean in the last paragraph?
a. see. b. select. c. visit. d. ask questions.
(key: d)
8. what can we infer from paragraph 2?
a. only a few things can be advertised.
b. it is difficult to use printed things for advertisements.
c. political advertisements can only be seen in usa.
d. advertisements are everywhere for so many things. (key: d)
9. how many steps are there in making an advertisement?
a. 4. b. 5. c. 6. d. 7. (key: d)
10. when the advertisement is ready, it is shown only to a part of the country as a (an)
a. review b. test c. performance d. interview (key: b)
ii.. group work
divide the class into six groups. one of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. so just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. and this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) the teacher just goes around the class and gives any necessary help to the students.
notes: 1. the title of the text and the first sentence of each paragraph( paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. the students are supposed to be aware of that and point it out. if they can’t, the teacher is sure to remind them of that.
2. there are several places where –ing and –ed words are used. the students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. for example:
a. advertisement --- advertising (n.),
b. …… repeated advertising increases……
c. ……, using pictures of photographs ……
3. when a student is talking about a paragraph, the teacher should not interrupt but listen. no matter in which language the student is speaking, the teacher just gives him or her encouragement. if one student cannot express herself or himself, another one can give some supplement
step4. fill in blanks:
1. adevertising is a highly developed twentieth-centry industry.
2.is it a waste of money? it has been proved again and again that repeated advertsing increases product sales.
3.usa political leaders often use recorded tv advertisements to persuade people to vote for them .
4.a sign outside or inside a shop is a form of advertising.baloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city.
5.also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspapers or time on tv.
6.they may try it out in a small part of the country to see the result.
7.if the advertising fails , having no effect on sales, the whole programme will be reviewed.
step 5.language points:
1.the development of radio,television，cinema，magazines and newspapers has gone hand in hand with development of advertising.無線電、電視、電影、雜志和報(bào)紙的發(fā)展同廣告業(yè)的發(fā)展是齊頭并進(jìn)的。
句中的 go hand in hand with表示“與……密切相關(guān)”，相當(dāng)于go together with，其中 go with表示“相配，隨……而來”之意。hand in hand為副詞短語，表示“手牽著手，密切聯(lián)系，和……一道”之意，后面常加介詞with，再加名詞。e.g.
①money doesn’t always go hand in hand with happiness.金錢并不總是同幸福密切相關(guān)。
②ignorance and poverty often go hand in hand.愚昧和貧窮總是緊密地聯(lián)結(jié)在一起。
③i have no tapes to go with the book.我沒有這本書配套的磁帶。
④hand in hand with reading，he has developing the habit of making notes.在閱讀的同時(shí)，他養(yǎng)成了做筆記的習(xí)慣。
2.there have been major changes in advertising in the past sixty years.
在過去的 60年中，廣告業(yè)有了一些重大的發(fā)展。
時(shí)間狀語in the past sixty years與完成時(shí)連用，in the past＝during the last。例如：
in the past three days，they have had six examinations.三天來.他們進(jìn)行了六次考試。
no one has been（come）here in the past week.一個(gè)星期以來，沒人來過這里。
3. mail or gifts posted by companies to customers is another way of advertising.公司給顧客寄去的郵件或禮品又是一種廣告方式。
4.express后可用oneself 作賓語，表示“表達(dá)自己的意思（思想）感情等”。e.g.
he is still unable to express himself.他還是不能表達(dá)清楚自己的意思。
(3)express還可用作形容詞，表示“快遞的，明確的，特別的，直達(dá)的”等意思。e.g.
①this is an express train.這是快車。
②she flew to london for the express purpose of seeing her son她為了探望兒子而特地飛往倫敦。
③this is an express letter for you.你的快信。
④he has never given express orders.他從未下過明確的命令。
5.also present will be a person who thinks up an idea for an advertisement，
…出席會(huì)議的人還有廣告的策劃者，……
1)這是一個(gè)倒裝句，其正常語序?yàn)椋?/p>
a person who thinks up an idea for an advertisement will also be present…
因本句中的主語 a person后有定語從句修飾，使主謂之間的間隔太長，因而倒裝，表語提至句首避免頭重腳輕。
表語提至句首倒裝的句型有兩種：(1)表語+連系動(dòng)詞+名詞主語+其他；（2）表語+代詞主語+連系動(dòng)詞+其他。e.g.
①a very honorable man he is.他是個(gè)非常可敬的人。
②standing against the wall are the umbrellas that have just been made.靠墻放著的是剛剛制出的雨傘。
2)句中的think up為動(dòng)副（動(dòng)詞十副詞）結(jié)構(gòu)的短語，表達(dá)“想出，設(shè)計(jì)，構(gòu)思，虛構(gòu)”之意，相當(dāng)于invent，imagine。e.g.
delighted, the girls thought up many good ideas.姑娘們一高興，想出很多好主意。
the prisoners tried to think up a plan for escape.囚犯企圖擬出一個(gè)逃跑計(jì)劃。
6.isn’t it time you made someone’s life a bit easier？
你難道不早該讓某些人的生活過得更舒服些嗎？
it’s time sb.did sth.“是某人早該干某事的時(shí)候了。”
it’s time we had our supper.我們?cè)缇驮摮酝盹埩恕?/p>
is it time you got things ready？是你把一切準(zhǔn)備好的時(shí)候了？
step 6. note making
sb page 27 part 2 putting down some key words is enough. this part can be done very quickly.
step 5. an advertisement
sb page 27 part 3( also, an easy exercise. pass it quickly.)
step6. homework:
1. recite paragraph 4. 2. try to design an advertisement.
Advertise 篇9
Lesson 19教學(xué)設(shè)計(jì)方案
ADVERTISING(2)
StepI.Reading Comprehension:(give the students 7 to 8 minutes to finish the exercises.)
1. According to the text, most people read advertisements for: .
A. knowledge B. fun
C. killing time D. both information and fun (Key: D)
2. Why do most advertisements begin with a question?
A. Because nobody knows the answer.
B. Because a question can make an advertisement funny.
C. Because readers will be interested in finding out the answer.
D. Because a question will win more customers for a company. (Key: C)
3. What is very important in an advertisement?
A. A question. B. Information.
C. Humor. D. A story. (Key: C)
4. What is one of the dangers of a series of advertisements?
A. Readers will be tired of reading too many texts.
B. Readers will lose patience.
C. Readers will forget the name of the product.
D. Readers will forget the advertisement. (Key: C)
5. What may turn a good advertisement into a bad one?
A. A question. B. A story.
C. Bad translation. D. The expensive price of the product (Key: C).
StepII.lanuage points:
1.What make a good advertisement？怎樣才能使廣告做得好呢9
句中的make是及物動(dòng)詞，作“（有條件）成為”解。原句相當(dāng)于：What makes an advertisement a good one？
又如：Cold tea makes a good drink in summer.冷茶是夏季很好的飲料。
2.Nobody bought he product，however，because when translated it meant “X puts living things into dry hair”
然而，誰也不來買這個(gè)產(chǎn)品，因?yàn)樵浣?jīng)過翻譯之后，意思變成了“X使干發(fā)生蟲。”
句中的 when translated＝when it was translated，相當(dāng)于一個(gè)時(shí)間狀語從句。
當(dāng)從句的主語和主句的主語一致時(shí)，我們可將從句的主語和部分謂語動(dòng)詞省略，而采用分詞的形式. 如：I won’t go unless Invited.（=…unless am invited.）如果沒有邀請(qǐng)，我就不去了。
If playing all day，you’ll learn nothing.如果整天玩，你什么也學(xué)不到。
當(dāng)從句是由引導(dǎo)詞 十 it is/it was＋adj.這一結(jié)構(gòu)時(shí)，可將it is或 it was省略，類似的說法有 when necessary，when possible，if necessary，it possible等。
又如：This difficulty must be avoided if possible.
If necessary，we’ll try our best to help you.（＝If it is necessary，…）如果需要，我們將盡力幫助你們
3. Is it a waste of money？廣告是不是浪費(fèi)錢呢？
句中的waste是不可數(shù)名詞，但它表示一種浪費(fèi)時(shí)，可與不定冠詞a連用，用成 It is waste of time/money/breath/energy/speech to do sth.。e.g.
①It’s a waste of breath to talk to him.和他交談自費(fèi)口舌。
②It’s a waste of time to wait any longer.再等下去是白費(fèi)時(shí)間。
4.A company that sold hair cream wanted to say“ x puts life into dry hair”
一家賣發(fā)蠟的公司本來是想說：“X使干發(fā)生輝。”
句中的put…into的直接意思是“把……放入”，隨著put后面所接名詞的不同，含義異常靈活。
①put life into the dry hair（life為生命力、活力）使干發(fā)生輝。
②put living things into the dry hair（living things為有生命的東西）使干頭發(fā)生蟲。
5.Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. 有時(shí)廣告述說一個(gè)故事，或者這個(gè)故事在今后的一系列廣告中連載。
句中的over為介詞，在此處指時(shí)間，意為“在……中度過一段時(shí)間”。e.g.
① These apples will keep over the winter 可以把這些蘋果一直保存到冬天以后。
② He has made great progress in his studies over the past two years.在過去的兩年里，他在學(xué)業(yè)上取得了很大進(jìn)步。
6. We had the idea tried out. 這個(gè)觀點(diǎn)已驗(yàn)證過了。
這句的句式 have the idea tried out為過去分詞 tried out做復(fù)合賓補(bǔ)。這句式常用在have/get/make/keep等動(dòng)詞后面，意思是“把/讓某人某物怎么樣”。過去分詞做復(fù)合賓語時(shí)與句子的賓語存在著邏輯上的被動(dòng)關(guān)系。e.g
① We shall have your luggage fetched from the airport. 我們將派人去機(jī)場(chǎng)把你的行李取回。
② He’s going to have a new advertisement filmed. 他準(zhǔn)備馬上叫人拍一份新廣告。
教學(xué)設(shè)計(jì)示例
聽力閱讀教案
I.Listening:
Advertising:Three people,Harry,Jenny and Brian, are discussing their advertising plans for a new product.
H=Harry B=Brian J=jenny
H: So,how much money have we got to spend?
B:Seven hundred and fifty thousand pounds. Jenny, what do you suggest?
J:I suggest that we use mainly TV, cinema and print.
B: I see,Magazines and newspapes. Can you give us your reasons?
J: Sure. First, our product looks good. So it would be a waste of money to use radio. Second, our product moves well,and it moves fast.So I want people to see it on the roads in our ads,going through the hills, that kind of thing.
B: What about advertising boards?
J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.
H: I get the idea.Then customers can read the detailed product information and check the prices.
J: Exactly.
H:So no advertising boards. When do you want the advertising to start,Brian?
B:May the 1st.That gives us three months to run to August 1st when most people like to buy their new cars.
J:I see.So we’re talking about three months. And have you thought of a headline?
H: What about this one? “The new Century505 ----the car you always promised yourself.”
II.Reading comprehension.
A
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
1. The result of the first advertisement was that ______
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
(Key:B)
2. “If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do (Key:A)
3. This is a story about _____
A. a useless advertisement
B. how to make an effective advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
(Key:B)
B
Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre.
Fucheng Garden Villas occupies an area of 34.7 hectares (公頃) , over 80% of which is covered by trees and greens, just like a garden in the city.
All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable.
All materials of the construction and decoration(裝飾) as well as equipment are famous American products.
From now to July 31st , preferential(優(yōu)惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement.
Banks will provide a 50 % mortgage (抵押) for 5 years.
Overseas sales License: No. 124
Developer: Beijing Hongda. Real Estate Co. ltd
69 East, North 4th Ring Road, Chaoyang District, Beijing
Tel: 64967049
Fax:
1 . The advertiser is _______
A. Fucheng Garden Villas.
B. Beijing Hongda Rea Estate Co. , Ltd
C. American Company ID!
D. The Beijing Lufthansa. (Key: B)
2. How many hectares is Fucheng Garden Villas covered by trees and greens?
A.6.94. B.27.76. C.34.7. D.80. (Key: B)
3. According to the advertisement, which of the statements below is NOT true?
A. From June 25 to July 31, 1997, you can buy or rent Fucheng Garden Villas with a low price.
B. You can’t move into Fueheng Garden Villas before signing agreements.
C. If you haven’t got enough money at the moment, you can’t buy the Villa.
D. Not only equipment but also all materials of the construction and decoration are made in America. (Key: C)
(A篇閱讀詼諧幽默，B篇閱讀關(guān)于樓盤銷售，很有時(shí)尚感。建議教師選用)
Advertise 篇10
Lesson 19教學(xué)設(shè)計(jì)方案
ADVERTISING(2)
StepI.Reading Comprehension:(give the students 7 to 8 minutes to finish the exercises.)
1. According to the text, most people read advertisements for: .
A. knowledge B. fun
C. killing time D. both information and fun (Key: D)
2. Why do most advertisements begin with a question?
A. Because nobody knows the answer.
B. Because a question can make an advertisement funny.
C. Because readers will be interested in finding out the answer.
D. Because a question will win more customers for a company. (Key: C)
3. What is very important in an advertisement?
A. A question. B. Information.
C. Humor. D. A story. (Key: C)
4. What is one of the dangers of a series of advertisements?
A. Readers will be tired of reading too many texts.
B. Readers will lose patience.
C. Readers will forget the name of the product.
D. Readers will forget the advertisement. (Key: C)
5. What may turn a good advertisement into a bad one?
A. A question. B. A story.
C. Bad translation. D. The expensive price of the product (Key: C).
StepII.lanuage points:
1.What make a good advertisement？怎樣才能使廣告做得好呢9
句中的make是及物動(dòng)詞，作“（有條件）成為”解。原句相當(dāng)于：What makes an advertisement a good one？
又如：Cold tea makes a good drink in summer.冷茶是夏季很好的飲料。
2.Nobody bought he product，however，because when translated it meant “X puts living things into dry hair”
然而，誰也不來買這個(gè)產(chǎn)品，因?yàn)樵浣?jīng)過翻譯之后，意思變成了“X使干發(fā)生蟲。”
句中的 when translated＝when it was translated，相當(dāng)于一個(gè)時(shí)間狀語從句。
當(dāng)從句的主語和主句的主語一致時(shí)，我們可將從句的主語和部分謂語動(dòng)詞省略，而采用分詞的形式. 如：I won’t go unless Invited.（=…unless am invited.）如果沒有邀請(qǐng)，我就不去了。
If playing all day，you’ll learn nothing.如果整天玩，你什么也學(xué)不到。
當(dāng)從句是由引導(dǎo)詞 十 it is/it was＋adj.這一結(jié)構(gòu)時(shí)，可將it is或 it was省略，類似的說法有 when necessary，when possible，if necessary，it possible等。
又如：This difficulty must be avoided if possible.
If necessary，we’ll try our best to help you.（＝If it is necessary，…）如果需要，我們將盡力幫助你們
3. Is it a waste of money？廣告是不是浪費(fèi)錢呢？
句中的waste是不可數(shù)名詞，但它表示一種浪費(fèi)時(shí)，可與不定冠詞a連用，用成 It is waste of time/money/breath/energy/speech to do sth.。e.g.
①It’s a waste of breath to talk to him.和他交談自費(fèi)口舌。
②It’s a waste of time to wait any longer.再等下去是白費(fèi)時(shí)間。
4.A company that sold hair cream wanted to say“ x puts life into dry hair”
一家賣發(fā)蠟的公司本來是想說：“X使干發(fā)生輝。”
句中的put…into的直接意思是“把……放入”，隨著put后面所接名詞的不同，含義異常靈活。
①put life into the dry hair（life為生命力、活力）使干發(fā)生輝。
②put living things into the dry hair（living things為有生命的東西）使干頭發(fā)生蟲。
5.Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. 有時(shí)廣告述說一個(gè)故事，或者這個(gè)故事在今后的一系列廣告中連載。
句中的over為介詞，在此處指時(shí)間，意為“在……中度過一段時(shí)間”。e.g.
① These apples will keep over the winter 可以把這些蘋果一直保存到冬天以后。
② He has made great progress in his studies over the past two years.在過去的兩年里，他在學(xué)業(yè)上取得了很大進(jìn)步。
6. We had the idea tried out. 這個(gè)觀點(diǎn)已驗(yàn)證過了。
這句的句式 have the idea tried out為過去分詞 tried out做復(fù)合賓補(bǔ)。這句式常用在have/get/make/keep等動(dòng)詞后面，意思是“把/讓某人某物怎么樣”。過去分詞做復(fù)合賓語時(shí)與句子的賓語存在著邏輯上的被動(dòng)關(guān)系。e.g
① We shall have your luggage fetched from the airport. 我們將派人去機(jī)場(chǎng)把你的行李取回。
② He’s going to have a new advertisement filmed. 他準(zhǔn)備馬上叫人拍一份新廣告。
教學(xué)設(shè)計(jì)示例
聽力閱讀教案
I.Listening:
Advertising:Three people,Harry,Jenny and Brian, are discussing their advertising plans for a new product.
H=Harry B=Brian J=jenny
H: So,how much money have we got to spend?
B:Seven hundred and fifty thousand pounds. Jenny, what do you suggest?
J:I suggest that we use mainly TV, cinema and print.
B: I see,Magazines and newspapes. Can you give us your reasons?
J: Sure. First, our product looks good. So it would be a waste of money to use radio. Second, our product moves well,and it moves fast.So I want people to see it on the roads in our ads,going through the hills, that kind of thing.
B: What about advertising boards?
J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.
H: I get the idea.Then customers can read the detailed product information and check the prices.
J: Exactly.
H:So no advertising boards. When do you want the advertising to start,Brian?
B:May the 1st.That gives us three months to run to August 1st when most people like to buy their new cars.
J:I see.So we’re talking about three months. And have you thought of a headline?
H: What about this one? “The new Century505 ----the car you always promised yourself.”
II.Reading comprehension.
A
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
1. The result of the first advertisement was that ______
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
(Key:B)
2. “If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do (Key:A)
3. This is a story about _____
A. a useless advertisement
B. how to make an effective advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
(Key:B)
B
Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre.
Fucheng Garden Villas occupies an area of 34.7 hectares (公頃) , over 80% of which is covered by trees and greens, just like a garden in the city.
All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable.
All materials of the construction and decoration(裝飾) as well as equipment are famous American products.
From now to July 31st , preferential(優(yōu)惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement.
Banks will provide a 50 % mortgage (抵押) for 5 years.
Overseas sales License: No. 124
Developer: Beijing Hongda. Real Estate Co. ltd
69 East, North 4th Ring Road, Chaoyang District, Beijing
Tel: 64967049
Fax:
1 . The advertiser is _______
A. Fucheng Garden Villas.
B. Beijing Hongda Rea Estate Co. , Ltd
C. American Company ID!
D. The Beijing Lufthansa. (Key: B)
2. How many hectares is Fucheng Garden Villas covered by trees and greens?
A.6.94. B.27.76. C.34.7. D.80. (Key: B)
3. According to the advertisement, which of the statements below is NOT true?
A. From June 25 to July 31, 1997, you can buy or rent Fucheng Garden Villas with a low price.
B. You can’t move into Fueheng Garden Villas before signing agreements.
C. If you haven’t got enough money at the moment, you can’t buy the Villa.
D. Not only equipment but also all materials of the construction and decoration are made in America. (Key: C)
(A篇閱讀詼諧幽默，B篇閱讀關(guān)于樓盤銷售，很有時(shí)尚感。建議教師選用)
Advertise 篇11
1.語言點(diǎn)
have comments from, bring in, photograph sb. doing ,go hand in hand with,think up an idea,try out startwith ,forsale,put… into… ,expressone’ssatisfaction with…,blame,advertise,prove,partly,living things,life,point out,be about to do
2.語法點(diǎn) Revising the Past Participle（復(fù)習(xí)過去分詞）
3.重點(diǎn)句型
（l）I think it would be a good idea to have comments from secretaries and typists who are already using it.
（2）What kind of advertisements do you read or watch.If any？
（3）Is it a waste of money？
（4）Also present will be a person who thinks up an idea for an advertisement.
（5）Isn’t it time you made someone’s life a bit easier？
（6）People read advertisements partly for information and partly because they are interesting.
（7）Today’s advertisements often start with a question, or a puzzle，with the purpose of attracting the reader’s attention.
（8）Sometimes advertisements tell a story，or the story may be continued over a number of advertisements.
（9）The supermarket is crowded with shoppers.
（10）We had the idea tried out.
（11）Disturbed by the noise，we had to finish the。meeting early.
（12）We would be happy to sell it to you for 3500，that is 50％ of the cost of a new one.
4.能力要求
（1）提高交際能力，掌握表示建議，對(duì)別人的意見表示同意或不同意的表達(dá)；
（2）了解廣告制作的過程；
（3）復(fù)習(xí)過去分詞的用法。
教學(xué)建議
教材分析
本單元日常交際用語一項(xiàng)要求學(xué)生掌握表達(dá)同意，贊同及不同意，不贊同的方式。其中大部分句型是學(xué)生已熟悉的內(nèi)容。但需向?qū)W生指明不同的表達(dá)所表示的說話人的不同語氣。
本單元閱讀材料是有關(guān)廣告這一題材的說明文，文章所運(yùn)用的語言較為平實(shí)，淺顯。通過學(xué)習(xí)，學(xué)生應(yīng)了解廣告的表現(xiàn)形式，一般廣告制作過程，為達(dá)到預(yù)期效果而對(duì)廣告制作提出的要求等方面的知識(shí)。根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，幫助學(xué)生因此教師可以通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。
本單元語法部分（復(fù)習(xí)過去分詞的主要用法）既是重點(diǎn)又是難點(diǎn)。學(xué)生不通則已，一通百通。
教法建議
在處理交際用語內(nèi)容時(shí)，完全可以讓學(xué)生自己去概括并找出對(duì)話中所表達(dá)的日常交際用語項(xiàng)目，教師可只做適當(dāng)?shù)臄U(kuò)展，說明和提示
對(duì)閱讀的處理可相對(duì)從簡，教師可根據(jù)廣告隨處可見，隨處可聞特點(diǎn)，結(jié)合課文內(nèi)容，通過增加學(xué)生閱讀量，拓展相關(guān)知識(shí)以及加大學(xué)生口語表達(dá)和寫作練習(xí)量等方式培養(yǎng)學(xué)生聽說讀寫諸方面的能力。如學(xué)生的能力尚可，還可以考慮讓學(xué)生練習(xí)寫出較為簡單實(shí)用的英文廣告。同時(shí)，還可以考慮在這一部分中加入探究活動(dòng)一項(xiàng)。:如：啟發(fā)學(xué)生思考廣告的不同類型（可將一般的商業(yè)廣告與高一課本中的尋物啟事，招領(lǐng)啟事作對(duì)比）；廣告寫（制）作時(shí)應(yīng)遵循的原則（除課本介紹以外的）：就廣告與人們生活的關(guān)系組織小型辯論或討論等等。
在復(fù)習(xí)過去分詞做定語，表語，賓語補(bǔ)足語時(shí)，建議結(jié)合現(xiàn)在分詞的用法，抓住最為本質(zhì)的區(qū)別進(jìn)行對(duì)比學(xué)習(xí)和鞏固，以加深印象。
1.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.
她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.
他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
hand in hand，in hand，at hand與 by hand
hand in hand為副詞短語，表達(dá)“手牽手，攜手，共同”之意；in hand可用成形容詞或副詞，表示“在手里/手邊，進(jìn)行中，掌握中”之意；at hand可用成形容詞或副詞，表示“在手邊，即將來到的”，常與close , near連用. by hand用作副詞表達(dá)“用手工做，由專人遞送”之意。e.g.
①I always keep a dictionary at hand. 我經(jīng)常把字典放在手邊。
②Her sweater is knitted by hand. 她的毛衣是手工編織的。
③They walked hand in hand in the garden. 她們手牽著手在花園里散步。
④The police had the riot in hand. 警察控制了暴動(dòng)。
post，send，deliver,mai1.
post指把信件、包裹投人郵箱、郵筒，側(cè)重于“郵寄”之意；send指通過某種途徑或方式或派人將某物送出，表達(dá)“送、寄、發(fā)送”之意；deliver指把信件、包裹貨物等親自交給某人或某物，表示“傳送，交付”之意。mail同post，多用于美語之中。e.g.
①A postman is a man who delivers letters and parcels.郵遞員就是遞送信件及包裹的人。
②I sent an E-mail to him yesterday.昨天我跟他發(fā)了＿個(gè)郵件。
③They send goods by train.他們用火車運(yùn)送貨物。
④He posted the recorded tape to me。他把那錄音帶郵寄給我了。
2.think up，think out，think over，think of.
think up，think out側(cè)重于思考的結(jié)果，即是否想出了辦法、計(jì)劃等；
think up主要表示“設(shè)想、構(gòu)思”之意；think out主要表示“仔細(xì)思考并研究出（計(jì)劃等），或者想透問題”等，兩個(gè)短語均為動(dòng)副結(jié)構(gòu)；think over也為動(dòng)副結(jié)構(gòu)，側(cè)重于思考，不涉及結(jié)果，表達(dá)“深思熟慮，仔細(xì)思考”之意；think of主要表示“考慮，關(guān)心，想起，對(duì)……有某種看法”之意，為動(dòng)介（動(dòng)詞十介詞）結(jié)構(gòu)。表示看法、評(píng)價(jià)之時(shí)，常用一些副詞來修飾，如think much/a lot/a great deal/highly/well/ill of…（對(duì)……評(píng)價(jià)高/好/不好）；若問評(píng)價(jià)如何，覺得怎樣，常用what…think of…；若表示“以為，認(rèn)為”時(shí)，則用think of…as。e.g.
①I can’t think of his name.我想不起他的名字。
②You mustn’t think of him as being irresponsible.你不要以為他是一個(gè)不負(fù)責(zé)任的人。
③She gained confidence in herself as she thought the matter over.她好好想了想這件事，對(duì)自己有了信心。
④He put his whole heart into thinking up ways to improve the quality of heir Products.他把全部心思都用來想辦法提高產(chǎn)品質(zhì)量。
⑤His theory is so complicated that nobody can think it out.他的理論是那樣復(fù)雜，沒有一個(gè)人能把它搞清楚
in one’s seventies與in the seventies
in one’s seventies表示“在某人七十多歲的時(shí)候”，用于指年齡
in the seventies表達(dá)在70年代時(shí)，用于指時(shí)間。e.g.
Karl Marx began to learn English in his fifties.
卡爾•馬克思五十多歲的時(shí)候開始學(xué)英語。
搭配辨析 late，lately，later，latter，last，latest
late做副詞表示時(shí)間上的晚或遲。lately做副詞相當(dāng)于recently，表示“最近，近來”之意，強(qiáng)調(diào)時(shí)間點(diǎn)，多用過去時(shí)，表示時(shí)間長度，多用完成時(shí)，但不可用于將來時(shí)態(tài)中。later做形容詞時(shí)，表示“以后的，后期的”；做副詞時(shí)表示“后來，較晚地”，還可與表示時(shí)間的名詞連用，表示“……之后”，用于過去和將來。latter用作形容詞，常與定冠詞the連用，表示列舉的兩個(gè)事物中的后面的一個(gè)，譯為“后者”，與 the former相對(duì)。last用作形容詞，表示“最后的”，與first相對(duì)；表示“剛過去的，上一次的”，與next根對(duì)；還可表示“最不可能的，最不合適的，最不愿意的”等意思。last做副詞表示“最后，最近，上一次”之意。latest是形容詞，它指時(shí)間的先后中“最近的，最新的”。e.g.
①His coat is the latest style.他的外套是最新款式。
②She has been in for the last three days.最近三天她一直在家。
③she is the last woman I expected to see.我萬萬沒想到會(huì)遇見她。
④I left the School last yesterday.我昨天是最后一個(gè)離開學(xué)校的。
⑤I haven’t written to her lately.最近我沒給她寫信。
⑥Of the two choices，I prefer the latter.在這兩個(gè)選擇中，我更喜歡后者。
⑦He came back ten days later.十天后，他回來了。
⑧He made no close friends during later years在以后的那些年里，他沒有交上什么親密的朋友。
⑨Her companion，blamed for the accident，had not been driving carefully.
她的同伴駕車一直不小心，事故得怪他。
搭配辨析blame與scold
blame表示“責(zé)怪，歸咎”，通常指內(nèi)心責(zé)怪。如果你覺得某人有不是的地方，你便在blame他，但他自己卻未必知道，因?yàn)樗鼪]有用言語責(zé)罵之意；scold表示“數(shù)落，責(zé)罵”之意，但不是以臟話罵人，常用于“父母對(duì)孩子，妻子對(duì)丈夫，老師對(duì)學(xué)生等。e.g.
①I have nothing to blame myself for.我沒有什么可責(zé)怪自己。
②The parents scolded him severely for lying to them.他因?qū)Ω改赣H說謊而遭嚴(yán)厲責(zé)罵。
搭配辨析answer與 reply
這兩個(gè)詞均有“回答，答復(fù)”之意。answer不僅用于回答問題，還用于對(duì)書信、電話、行動(dòng)、門鈴及攻擊行為或質(zhì)問的回答，是一般常用詞。reply正式用語，常用于對(duì)人、書信、議論、忠告、見解等的回答，與answer常可通用。但reply常指經(jīng)過考慮答復(fù)對(duì)方的問題或論點(diǎn)。
①There’s another knock.I’ll go and answer the door. 又有人敲門，我去開門。
②I asked her the reason，but she didn’t reply. 我問她為什么，她卻不回答。
搭配辨析for sale與 on sale
這兩個(gè)詞都有“出售”之意。for sale常指個(gè)人所有物出售、待售；on ssle常作形容詞短語，表示物品出售。上市，也可用作形容詞或副詞,表“廉價(jià)出售的/地/特價(jià)的/地”。e.g.
① He put his car for sale. 他把汽車拿出來賣。
② They sell eggs on today. 今天那家店雞蛋大減價(jià)。
③ Kinds of fresh fruit are on sale. 新鮮水果上市了。
語法學(xué)習(xí)中應(yīng)注意的問題
1. 1) -ing形式的一般式表示性質(zhì)、主動(dòng)，而及物動(dòng)詞的過去分詞則表狀態(tài)、被動(dòng)。
例 ①a.The work was tiring. 這工作挺累的。
b.The workers were soon tired. 工人們很快就累了。
a.-lng形式作表語表示主語（物）的性質(zhì)。 b. 過去分詞作表語表示主語（人）的狀態(tài)。
②a.It was a piece of exciting news. 這是一個(gè)令人激動(dòng)的消息。
b. The excited old man drank a lot that night.（定語） 激動(dòng)的老人那晚喝了很多酒。
a. －ing 形式作定語表示后面名詞的性質(zhì)。 b. 過去分詞作定語表示后面名詞的性質(zhì)。
③a. He had the horse running more than 100 miles 他讓馬奔跑了一百多英里。
b.I’ll have the letter typed immediately. 我會(huì)馬上找人把這封信打出來。
a.－ing形式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系。
b.過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
2). 表主動(dòng)含義時(shí)，名詞前作定語的-ing形式表示進(jìn)行，過去分詞表示完成。
例：①a.France Is a developed country. 法國是一個(gè)發(fā)達(dá)的國家。
b.China is a developing country• 中國是一個(gè)發(fā)展中國家。
②a. a changed world已經(jīng)變化的世界。 b. a changing world正在變化的世界。
③a. the risen sun已經(jīng)升起的太陽。 b. the rising sun正在升起太陽。
3). 過去分詞短語和-ing 短語及不定式短語作后置定語的區(qū)別
a.過去分詞作定語，表示動(dòng)作發(fā)生的時(shí)間早于謂語動(dòng)詞，或者沒有一定的時(shí)間性，只表被動(dòng)關(guān)系；而-ing形式作后置定語則表示正在進(jìn)行的動(dòng)作或狀態(tài)；如動(dòng)作發(fā)生在將來，用動(dòng)詞不定式作定語。
例：①I don’t like to see letters written in pencil.
我不喜歡看用鉛筆寫的信。（只表被動(dòng)，無時(shí)間性）
②This is the building built last year.這是去年建的樓房。（被動(dòng)，完成）
③The building being built there is our lab.
那里正建的那幢建筑物是我們的實(shí)驗(yàn)室。（正在進(jìn)行）
④They have designed a building to be built next year.
他們已設(shè)計(jì)了一幢明年要建的樓房。（將來）
b表被動(dòng)含義時(shí)，瞬時(shí)動(dòng)詞不能用-ing 進(jìn)行式的被動(dòng)語態(tài)，應(yīng)使用過去分詞。
例：①most of the people being invited to the party were famous scientists. (Ⅹ)
②Most of the people invited to the party were famous scientists.(√)
多數(shù)應(yīng)邀參加晚會(huì)的人都是著名的科學(xué)家。
c.-ing完成時(shí)的被動(dòng)語態(tài)不能用作定語，表被動(dòng)含義時(shí)用過去分詞。
例：①We enjoy seeing the films having been directed by Charlie Chaplin.(Ⅹ)
②We enjoy seeing the films directed by Charlie Chaplin.(√)
我們喜歡看卓別林導(dǎo)演的電影。
2. 過去分詞和不定式作賓語補(bǔ)足語
不定式作賓語補(bǔ)足語與賓語構(gòu)成主動(dòng)關(guān)系，過去分詞作賓語補(bǔ)足語與賓語構(gòu)成被動(dòng)關(guān)系。
例：①When we talk with others，we make ourselves understood not just by words.
②When we talk With others，we make them understand us not just by words.
我們與人交談時(shí)，不只是通過語言讓人們理解我們的意思。
3. 過去分詞的邏輯主語
作狀語用的過去分詞，其邏輯主語應(yīng)與名詞中的主語一致。
例：①Seen from the hill, we find the village very small. (Ⅹ)
②Seen from the hill，the village looks very small.(√)
我們?nèi)绻谏缴峡矗ㄎ覀儯⿻?huì)發(fā)現(xiàn)村子很小。
高考熱點(diǎn)
以下是歷年高考題中的過去分詞試題，請(qǐng)總結(jié)有關(guān)過去分詞的考點(diǎn)。
l.The managers discussed the plan that they
would like to see the next year.（NMET 2000）
A.carry out B.carrying out C.carried out D.to carry out
分析: 例1的答案為C。此句中包含一個(gè)定語從句，the plan是定語從句的先行詞，將其放到定語從句中構(gòu)成 they would like to see the plan ____（carry out）。the plan與 carry out構(gòu)成被動(dòng)關(guān)系，故用 carried out。
小結(jié): 此題測(cè)試的是過去分詞作賓補(bǔ)。過去分詞作賓補(bǔ)時(shí)，它所表示的動(dòng)作對(duì)象是前面的賓語，與其構(gòu)成被動(dòng)關(guān)系。
2.Most of the artists to the party were ____ from South Africa.
A.invited B.to invited
C.being invited D.had been invited（NMET90）
3.The first textbooks________for teaching English as a foreign language came out in the 16th century.
A.having written B.to be written
C.being written D.written (NMET94)
4.The Olympic Games，____ in 776B.C.，did not include women players until 1912.
A first played B.to be first played
C first playing D.to be first playing （NMET97）
分析:例2的答案為 A。例3的答案為 D。此兩題都是前面的名詞與動(dòng)詞之間構(gòu)成被動(dòng)關(guān)系，作后置定語。可變?yōu)橄拗菩远ㄕZ從句，who were invited…；that were written…。例4的答案為 A.名詞 the Olympic Games與動(dòng)詞 play之間構(gòu)成被動(dòng)關(guān)系，也作后置定語，可變?yōu)榉窍拗菩远ㄕZ從句 which were first played…。
小結(jié):以上三個(gè)小題測(cè)試的是過去分詞作后置定語。過去分詞作定語通常表示被動(dòng)含義，同時(shí)還表示這個(gè)分詞所表示的動(dòng)作發(fā)生在謂語動(dòng)作之前。
5.____more attention, the trees could have grown better.
A. Given B. To give C. Giving D. Having given (NMET 90)
6. ____ in thought，he almost ran Into the car in front of him.
A、Losing B.Having lost C.Lost D.Lose（NMET96）
分析：例 5的答案為 A。主句的主語the trees與動(dòng)詞give之間構(gòu)成被動(dòng)關(guān)系，故用過去分詞。此題過去分詞作了條件狀語。可改為 If the trees had been given more attention…. 例 6的答案為C。把此句還原后是As he was lost in thought, he …lost
小結(jié)：以上兩題測(cè)試的是過去分詞作狀語。過去分詞作狀語時(shí)，表示名詞與動(dòng)詞之間是被動(dòng)關(guān)系，一般強(qiáng)調(diào)分詞所發(fā)生的動(dòng)作在謂語動(dòng)作之前發(fā)生.
7.Cleaning women in big cities usually get ____ by the hour. （NMET’98）
A.pay B. paying C.paid D.to pay
分析：此題的答案為C。此題旨在考查“get十過去分詞”結(jié)構(gòu)的用法。該結(jié)構(gòu)中的 get可以用be代替。后跟過去分詞作表語，含有被動(dòng)含義，多用于強(qiáng)調(diào)結(jié)果或表示不期而遇和偶然發(fā)生的事。類似的短語還有g(shù)et broken；get hurt; get married; get caught等。
小結(jié)：此題測(cè)試的是過去分詞作表語。過去分詞作表語時(shí)表達(dá)被動(dòng)含義，即句子的主句是這個(gè)過去分詞所表示動(dòng)作的承受者。
從以上分析可以看出，在做與分詞有關(guān)的試題時(shí)，一定要考慮動(dòng)詞與其邏輯主語的關(guān)系，是主動(dòng)關(guān)系用現(xiàn)在分詞，是被動(dòng)關(guān)系用過去分詞。
正誤辨析：
1.我昨天在醫(yī)院拔了一顆牙。
誤：I pulled out a tooth yesterday. 正：I had a tooth pulled out yesterday.
分析：“拔牙”動(dòng)作非自己所為，“請(qǐng)別人做某事”應(yīng)用
have sth. done 結(jié)構(gòu)。又如： l had my eyes examined yesterday.
Have sth. done 還有 “遭遇（不幸）”之意。如He had his hands burned.
2. 高先生主管那所醫(yī)院。
誤：Mr Gao is in the charge of the hospital.
正：Mr Gao is in charge of the the hospital.
分析：in charge of 表示 主管，負(fù)責(zé)（某 事），而 in thecharge of 表示 “在……主管之下”。 如：The hospital is in the charge of Mr. Gao.
3.他過去是一個(gè)經(jīng)理。
誤：He would be a manager，
正：He used to be a manager.
分析：would和 used to都可表示“過去常常發(fā)生的動(dòng)作”，后接動(dòng)作動(dòng)詞。如：
He used to/would go fishing in the lake. 但 would 后面不能接表認(rèn)識(shí)、狀態(tài)的動(dòng)詞，而used
to 可以。如： My elder brother used to be a sailor.
4.我建議引進(jìn)更多的設(shè)備。
誤：I suggest to bring in more equipments.
正：I suggest bringing in more equipment.
分析：suggest要求后面接動(dòng)名詞作賓語。equipment為不可數(shù)名詞。
5.《我心永恒》這首歌很受年輕人歡迎。
誤：The song “My heart will go on” is popular to the young people.
正：The song “My heart will go on” is popular with the young people.
分析：be popular with表示“受……的歡迎”。
Advertise 篇12
task writing an advertisement
teaching aim:
l to train and improve the students’ abilities of listening, speaking, reading, and writing
l to learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons
l to apply what they have learnt to design a advertisement for a chocolate bar
teaching key points & teaching difficulties:
² how to improve their integrated skills through these activities
² how to help them to write an advertisement for a product
² the usage of some key words and structures
teaching procedure:
step one: leading-in
t: (greet the class as usual) today we will learn how to write an advertisement for a product. but first of all i want to ask you some questions. since you have study english for years:
ø are you at listening?
ø what difficulties do you have in listening?
(it is to focus the students’ attention on the thyme of this part. encourage them to relate it to their own experiences and speak as they like.)
ss: ... (any related answers are acceptable.)
t: so that’s the problem. i think you need more practice to improve your listening skills. if so, you are sure to do it better.
step two: listening
t: today in the first step we will learn how to listen for statistics. now please open your book to page 12. read the instructions (group1 and 2) and consider the following two questions:
ø what numbers are given when you listen for statistics?
ø what phrases or phrases should you listen carefully for?
(let them read the content on page 12 and discuss them in groups of four or so. remind them to share their information. t can offer help if the students need it. collect their answers as follows.)
numbers in statistics:
² fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etc
² decimals: 0.3(zero point three), 6.79(six point seven nine), etc
² percentages: 63%(sixty-three percent), 45.72(forty-five point seven two), etc
phrases describing statistics:
² an increase: an increase of, increase/rise by, etc
² a decrease: a decrease of, decrease/fall by, etc
² no change: no change, remain/stay the same, etc
² trends: a steady increase/decrease, rise/fall slowly, etc
² a range: between … and …, from … to …, etc
² average: average, etc
² a limit: lowest, peak at, etc
(let them go over the above again and pay attention to the pronunciation of numbers. they can ask t for help if they have any questions. )
t: ok. now i think you have made it clear how to listen for statistics, and next you listen five short descriptions. write down the statistics in the blanks. remember you may need some simple calculations after listening.
(make sure they know what to do. play the tape twice for them to complete the exercise. if possible, t can play a third time for the students to get a better understanding.)
suggested answers:
1).1200, 1300 2).85%, 65% 3).50%~60%, 75.5%
4).23.4%, 11.5%, 24.5%, 13.5% 5).9000, 3000
t: great! it’s a piece of cake for you. next let’s go on to listen to an announcement. write down the statistics to complete a chart. yet some of the information is given to help you.
year market share (%) year market share (%)
1950 10.5 1990 12
1960 5.5 15
1970 7 19.5
1980 12 2020 24
t: so please use these statistics to complete part of the bar chart. the first has been given to help you.
(give them several minutes to finish. be sure that they understand the instructions and know what to do.)
t: (after a while) now you can see some information in the table are missing. next please listen to the announcement and write down the numbers. later we can complete the whole bar chart. understand?
ss: yes.
(play the tape at least twice for them to fill in the table. if necessary, play it a third time for them to make sure of their answers. collect the numbers in the table on the screen.)
(let them complete the above bar chart in their text books and then show the sample one on the screen for them to check answers.)
step two: discussion
t: very good! later we will use the information collected in the bar chart to write an advertisement for the choccoloco bar. but now i will give you a few questions for you to talk about in preparation for it.
1) what’s your opinion of advertising in public places?
2) what advertisements attract your attention?
3) what do you think makes advertisements interesting?
4) what have you seen in an ad and later bought?
5) what’s your favorite advertisement? why?
ss: …
(let them discuss the questions in groups of four. remind them to refer to the expressions listed on page 14 and in part b on page 15 to complete the task.)
step three: writing an advertisement
t: now i think you have got something about what an advertisement is and how to write one. next let’s go on with the next step. we will write an advertisement for a product chocoloco bar using the information we have collected in the above steps. first i will give you two popular advertisements to look at for ideas but some words are missing. please use the given words to complete them. each word can only be used once.
try our delicious sandwiches!
you will be ________ at the new fillings, new bread and _______ taste! our sandwiches are ______ and finger-licking good. they are also the ______ in town. we use only _______ meat and freshest vegetables. our sandwiches cost only ￥5 each. when you buy one now you get another one _______!
introducing funky swanky!
these are funky new jeans! they look ______! are you _____ with wearing the same blue jeans every day? then why don’t you get into our new jeans in deep red? this is the season’s ________ color. they are so _____________ that you’ll want to wear them day and night! a pair of funky swanky jeans costs only ￥80, available in all funky swanky shops now.
suggested answers:
try our delicious sandwiches
1. amazed 2.new 3.delicious 4.biggest 5.the best
6.free
introducing funky swanky
1.great 2.bored 3.hottest 4.comfortable
t: ok. now let’s write an advertisement for the chocoloco bar. the following must be included in your advertisement.
try our chocoloco bar!
ø taste/look
ø benefits
ø price/discounts
ø where people can buy the product
(ask them to do it in groups of four. remind them that they can add something related. if they can’t finish, let them complete it after class. they can surf the internet to get more help.)
step four: language points
1. increase/rise/grow by … 上漲了…
increase/rise/grow to … 上漲到…
decrease/fall by … 下降了…
decrease/fall to … 下降到…
2. sth end up with … 某事以…結(jié)束/告終
sb end up sth with … 某人以…結(jié)束某事
3. in one’s opinion
in the opinion of sb 在某人看來
4. “數(shù)詞+ more + 復(fù)數(shù)名詞”或“another + 數(shù)詞+ 復(fù)數(shù)名詞”表示“還…；再…”
e.g. the professor needs another two assistants to do the experiment.
e.g. i am given two more hours to finish my paper.
step six: homework:
ø to go over the task
ø to complete the advertisement after class
ø to preview the project