Project Developing an Ad Campaign

 (make sure that all the group members agree on the topic they choose and that different groups choose their topics relatively.)
   preparing:
n  discuss the following questions and write down your answers:
1)            who is the audience for our ad campaign? _______________
2)            what do we want our ad campaign to say? _______________
3)            how do we reach our audience? _______________________
             (ask students to discuss the three major questions first. make sure all the members of their group agree on the answers.)
n     discuss the tasks listed below and decide which group member will   responsible for each task. write the names beside the work.
ø      research the topic and the audience _____________________
ø      design a logo for the campaign _________________________
ø      develop a slogan for the campaign ______________________
ø      choose the form of the media __________________________
ø      write an ad campaign proposal _________________________
ø      present the campaign to the class _______________________
             (in this step they should decide what each group member will be responsible for each task. remember them that two or more people can work on the same task.)
     producing:
       (if possible, let the students surf the internet to find information they need from various resources on their topic. all the group members must discuss the information found and decide what to include in the ad campaign. t can help them to learn how to work together to complete the ad campaign. set a deadline for it if they can not finish it in class.)
    presenting:
n        explain who your target audience is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan.
n        answer any questions raised by your classmates about your ad campaign.