Unit 10  Lesson 4  Advertisements教案

step 2 - - - warming up
pair work: work in pairs and discuss the following questions

1) can you think of some advertisements you have seen?

2) where have you seen advertising?

3) what do you think of the design of the advertisements?

4) when you buy something, will you be affected by advertisements?

  provide the students with some key words for help:

  a) cheap, convenient, easy, expensive, practical, reliable, useful, useless

  b) ads on the bus, ads in the newspaper, ads in a magazine,

ads on the billboards, ads in the shop windows, ads on the radio…

step 3 - - - leading in:

[設計說明] the step of leading in is to let the students know the ads visually

show the students various kinds of advertisements and ask the students to make comment on them with an example given

1.      ask:  before class, you listened to a song, who can tell me where you can    

often hear the song? ( mcdonald’s )

as you can see, songs can make us enjoy the life, they also can help to advertise for the products.

2.      ask:  where can you see the advertisements?

        sow different answers in the screen.

3. let students enjoy some advertisements and a tv advertisement

step 4  discussing and talking  ( task 1 )

task 1 : what do you think of these products?

1.      show the picture of electric toothbrush, laptop computer, mobile phone, mp3,

e-dictionary, radio alarm clock

2.      give them an example to help them discuss the topic

   example: i think electric toothbrushes are not very practical, but it is helpful.

3.      ask some students to talk about the pictures shown on the screen.

while-reading

step 5 skimming  ( task 2 )

[設計說明] this step is intended to train the students’ ability to read for general idea, and

the students should go over the text quickly to get a general idea )

 

name of the product

price

1

remote headphones

 

2

mini camera

 

3

earplug earrings

 

4

feline floor cleaners

 

step 6  scanning (task 3 )

              remote headphones

(1) no wires;

(2) can listen to ______/tv up to _____ metres away; 

(3) go through glass,_____________and_______;

(4) __________sound;

(5) __________value.

read the text and note down the advantages(優(yōu)點）of each product.

                  mini camera