Unit15 Popular Youth Culture
unit15 popular youth culture
整體感知
單元要點
word study 1.voluntary 2.annual 3.acknowledge 4.elder 5.elderly 6.breathless 7.dizzy 8.eyesight 9.weekly 10.beneficial 11.communist 12.satisfaction 13.timetable 14.starve 15.donation 16.adjustment 17.mature 18.jeans 19.uniform 20.casual 21.shopkeeper 22.adolescent 23.approve 24.possess 1.志愿的 2.每年的 3.承認 4.年長的 5.上了年紀的6.氣喘吁吁的7.頭暈的 8.視力 9.每星期的 10.有益的 11.共產主義的12.滿意 13.時間表 14.挨餓 15.捐贈 16.調節 17.成熟的 18.牛仔褲 19.制服 20.便服的 21.店主 22.青春期的 23.批準 24.擁有
useful expressions 1.apply for 2.straight away 3.fit in (with) 1.申請 2.立刻的 3.與 ……相適應
sentence patterns& communicative english 談論愛好和興趣
young people like…best. young people prefer…to…
they are interested in… they enjoy… they are fond of…
their favorite…is…
they would rather…
grammar integrative language practice 綜合語言練習 although even though so…that whenever的用法
topics& writing 掌握調查報告的寫作思路和步驟
背景知識
the power of youth culture
today's teen consumer market is the most profitable it has ever been. even though 65% of teens say that they rely on themselves for their fashion ideas, it is true that less than 20% of the teen population is driving fashion trends, according to a recent study by a marketing firm. marketers recognize this fact and often use elements of youth culture to promote their products. perhaps one of the best examples is their use of hip-hop culture. it is reported that hip-hop fashion alone brings in $750 million to $1 billion every year. sales of rap music and videos each exceed（超越） that amount.
rap's rise and its global popularity is a good example of how important youth culture is on youth attitudes and behavior. remember when madonna made her hit while singing about "virginity"? soon after that, many girls around the world began wearing their underwear outside their clothes.
fashion designer tommy hilfiger knew the power of youth culture well. he marketed his brand by giving clothes to famous mtv stars and featuring teen stars in his print ads. picking up on teens' interest in computer games, hilfiger started a nintendo competition and installed nintendo terminals in his stores. the teenagers regarded hilfiger jeans as their number one brand in a survey in .