2020屆高考英語Units 11～12 The sounds of the world Art and literature知識點復習
we laugh at commercials.we don’t think we pay that much attention to them.but evidence shows we are kidding ourselves.the making of a commercial that costs so much money is not kid stuff.it’s big，big business.and it’s telling us what to think，what we need，and what to buy.to put it simply，the tv commercial is a form of brainwashing.
1.tv commercials are more important than other programs to televisions because ________.
a.they bring in great profits
b.they require a lot of money to make
c.they are not difficult to produce
d.they attract more viewers than other programs
解析：從文章整體來看，強調了商業廣告的是重要的，目的是為掙錢。參看文章第一段最后一句話。
答案：a
2.the purpose of all the efforts made in producing tv commercials is ________.
a.to persuade people to buy the product
b.to show how valuable the product is
c.to test the market value of the product
d.to make them as interesting as tv movies
解析：題干強調的是電視商業廣告的目的，很明顯是讓消費者購買。
答案：a
3.from the rules set for making commercial ads，we can see that ________.
a.the lowermiddleclass buyer likes to work with his hand
b.the more stupid the characters，the more buyers of the product
c.ad designers attract different people with different skills
d.an upperclass buyer is more interested in houses and furniture than a lowermiddleclass buyer
解析：注意題干中有一詞rules，可參看文章第三段。第二句開始講述對不同階層的人電視廣告要采用不同的方法，其目的就是要吸引不同的人購買物品。
答案：c
4.it is believed by the writer that ________.
a.few people like to watch tv commercials
b.tv commercials are a good guide to buyers
c.tv commercials often make people laugh
d.people do not think highly of tv commercials
解析：閱讀整篇文章不難看出人們對電視廣告的態度并不是很好。a中few people不正確；b中good guide不正確；c中often不正確。
答案：d