Getting the message教案

getting the message教案
reference for teaching��
ⅰ.異域風情��
on advertising��
advertising began in the signs that merchants once put over their doors to tell the public,with symbols or pictures,exactly what was for sale inside.posters,pamphlets and handbills began appearing in england after the invention,in about 1450 of movable types in germany.��
the first newspapers appeared in england in the 17th century and in the new world at the beginning of the 18th.advertising soon became part of these newspapers as it became part of the magazines that followed in the early 19th century.��
advertising agencies began to emerge in the united states in the 1840s.they were actually space brokers,selling space in newspapers and magazines.in fact,the generally accepted definition of advertising was “keeping your name before the public”.��
modern advertising began in the chicago agency lord & thoms(now foote,cone & belding)in 1904.it was there that albert lasker,known as “the father of modern advertising”,and a copywriter named john e.kennedy coined the definition “salesmanship”in print.for the first time the idea of persuasion and the comparision to the role of a personal salesperson was brought to advertising.this led to further concepts such as the consumer benefit,putting forth not simply a feature of the product but the benefit it would bring to the prospect when used.this redefinition of advertising,along with the introduction of radio in the united states in the 1920s,gave the industry a wave that carried it through the great depression and the united states began broadcasting in major cities.this was the start of the big advertising development in which advertising expenditures increased tenfold between 1950 and 1980.��
ⅱ.知識歸納��
1.advertising廣告��
advertising是廣告的總稱，指廣告設計或廣告行為，無復數形式。advertisement指具體廣告，可數或不可數。ad是advertisement的縮寫形式，用于口語，是可數名詞。��
廣告公詞an advertising firm��
廣告節目advertising programme��
做廣告produce/make/put an advertisement��
the company is going to produce/make/put an advertisement for its latest product.��
這家公司打算為他們的最新產品做廣告。��
advertise(vt. &vi.)意思是“為……做廣告，登廣告”。��
a company may advertise its products by means of newspapers,magazines,radios and televisions.��
公司可以通過報紙、雜志、電臺、電視等為他的產品做廣告。��
advertise for意思是“登廣告征求，找尋……”。��
登廣告找房子、工作advertise for a house/a job��
登廣告出售貨物advertise goods for sales��
2.商標中的英語（some brands from abroad）��