Getting the message教案

3.a newspaper and a magazine��
teaching procedures:��
step ⅰ greetings��
greet the whole class as usual.��
step ⅱ lead-in and warming up��
 (show a newspaper.)��
t:look at this newspaper.what can you see?��
ss:some advertisements in it.��
(show a magazine.)��
t:yes,there are too many advertisements in this newspaper.now look at this magazine.there are also some advertisements on the last few pages.everywhere we can find advertisements.when we walk in the street,we can see all kinds of advertisements in shopwindows and on both sides of the street.some famous actors often appear in tv advertisements.do you like advertisments?��
s1:yes.��
t:why?��
s1:i think an ad is informative and can help people buy and sell goods.��
t:good.what about you ,li na?��
s2:i also like ads.because ads can widen people’s knowledge and make people more experienced.��
t:well.sit down,please.what’s your opinion,wang lin?��
s3:i don’t like ads.because the only purpose of some ads is to persuade people to buy their poorly made products.and some ads are even harmful.��
t:yeah.there are many kinds of ads.some ads are useful and truthful.however,some ads give a lot of misinformation.they are trying to persuade us to buy their poorly made products.therefore,it’s wise for us to make sure the ads are telling the truth.��
(show an ad on the screen.)��
 
t:look at the picture on the screen.what can you see?��
ss:a little girl holding a can of pepsi.��
t:yes.this is an ad about pepsi.the lovely girl on the ad will draw children’s attention.��
(show the slogan under the ad.)��
the choice of a new generation.
t:this slogan is used to describe this ad,which shows that the new generation all like pepsi best.what do you think it is trying to persuade us to buy?��
ss:it’s trying to persuade us to buy a kind of drink—pepsi.��
t:yeah.(show another ad on the screen.)��
 
t:now look at this ad.what is it trying to persuade people to buy?��
ss:a kind of shampoo.��
t:yes.how is it trying to do so?��
(a student stands up to answer this question.)��
s:we can see the function and effect of this kind of shampoo on the ad.the ad tells the truth that your hair will be more soft and more smooth after you wash your hair with it.��
t:yeah.how is the information conveyed?��
s:by the words“more soft and more smooth feel,more fine and more smooth care,...”printed in this ad.��
t:good.i think you’ve learnt something about ads from the two ads we’ve just talked about.now disscuss the question on the screen.��
(show the question on the screen.)��