高二英語Unit 1 Advertising教案
高二英語unit 1 advertising教案
話題領悟
一. 背景導入
some slogans for advertisements
1. good to the last drop. 滴滴香濃，意猶未盡。（麥斯威爾咖啡）
2. obey you thirst. 服從你的渴望。（雪碧）
3. the new digital era. 數碼新時代。（索尼影蝶機）
4. take time to indulge. 盡情享受吧！（雀巢冰激凌）
5. poetry in motion, dancing close to me. 動態的詩，向我舞近。（豐田汽車）
6. just do it. 只管去做。（耐克運動鞋）
7. the taste is great. 味道好極了。（雀巢咖啡）
8. feel the new space. 感受新境界。（三星電子）
9. intelligence everywhere. 智慧演繹， 無處不在。（摩托羅拉手機）
10. the choice of a new generation. 新一代的選擇。（百事可樂）
11. let’s make things better. 讓我們做得更好。（飛利浦電子）
12. no business too small, no problems too big. 沒有不做的小生意，沒有解決不了的大問題。（ibm公司）
二. 自主探究
1.where can ads be found? how do people react to ads?
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2. what are the basic principles and function of advertisements?
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3. do all the ads make profits? if not, could you please show us your explanation?
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課堂演練
reading
一.快捷識記
1. we are so used to them that we often do not even realize how many we see and hear in a day. 我們已經對廣告習以為常了，以至于我們常常忽略了一天看過或聽過多少廣告。
在so + adj. / adv. / v. + that…. 結構中，平時較為見的是so后面加形容詞或副詞，本句的結構中的so是對be used to something / doing something這一動詞短語的修飾。
he was so happy that he even jumped up and down.
他是如此的高興以至于都上竄下跳了。
the boy ran so quickly that his mother couldn’t catch up with him.
那男孩跑得如此之快以至于他的媽媽都趕不上他。
the good news so excited the crew that they set sail at once.
這個好消息使全體船員如此的激動以至于他們馬上就起航了。
2. we must not fall for this kind of trick. 我們(消費者)不能跌入這樣的（消費廣告）陷阱。
fall 在此句中意為“be cheated or be played trick on”
fall 還有意思為“失去地位或垮臺”
the government fell after the revolution。
fall還可以作為聯系動詞，相當于become/turn
she fell silent at the key moment, thus the talk broke down half way.
在關鍵時刻她突然變得默不作聲，這讓和談半途而費。
3. china began a nationwide public service advertising campaign in 1996, and since then various types of psas have appeared around the country. 中國在96年展開了一場公共廣告服務的運動，從那時候起，大量的公益廣告在全國涌現。