高二英語Unit 1 Advertising教案
c. his not being able d. him to be not able
iii.完型填空
advertising can be a 1 to the customer. this is true when advertisements give 2 information about the goods advertised. such information is needed if the customer is to make a__3 choice when he buys. it is useful 4__ it lets him know of the kinds of goods in the shops.__ 5 advertisements do this job best. _6 can collect them and compare them. they can be taken along to shops and their claims can be checked against the actual goods in the_ 7 .
however, some 8 are not very 9 to the customer. instead of helping him to _10 his real needs, they set out to make him want things. they set out to create a need. these advertisements are clearly clone(復制品). the people who produce them understand our _11 . they set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. actually, it is our money they are after and we should be on __12 .
some advertisements mislead customer by using part of the truth to suggest something __13 , and it is 14 made to give that idea to the careless reader, listener or viewer.
at its best advertising can be useful to the customer. at its 15 it can mislead him. many newspapers check on the 16 for which the advertisements made claims. most newspapers are very 17 about the small advertisements, which sell goods 18 to the readers by post. advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. this is a 19 to the customer. 20 the best way is for customers to be on the outlook.
1. a. information b. service c. time d. relationship
2. a. reliable b. suitable c. proper d. believed
3. a. available b. aware c. sensible d. believable
4. a. in that b. so that c. only if d. that
5. a. printing b. print c. to print d. printed
6. a. people b. children c. customer d. customers
7. a. factory b. companies c. shops d. homes
8. a. ads b. newspapers c. shops d. goods
9. a. help b. use c. useful d. generous
10.a. agree b. satisfied c. satisfy d. prefer
11.a. hobby b. preference c. likeness d. weakness
12.a. safe b. look c. guard d. watch
13. a. mistake b. useless c. error d. false