新目標九年級Unit 13英文教案(共七課時)

advantages of ads: help you compare different products; help you save money.
disadvantages of ads: make our cities and countryside look ugly; ads can be confusing or misleading; can lead you to buy something you don’t need.
notes
1. pros and cons-the arguments for and against
2. for instance-for example
3. sales-the offering of goods at low prices for a period
4. confuse-put into disorder; mix up in the mind
5. mislead-lead wrongly; cause to be or do wrong
6. at times-from time to time; now and then; occasionally
step ⅲ 3b
this activity provides reading and writing practice using the target language.
go through the instructions with the class. get a student to read ‘the sentences at the beginning of the paragraph to the class. tell students they should look back at activity 2a and complete the article, using the information about two or three products in activity 2a. have students finish the article individually. while they are working, walk around the classroom offering help and answering questions as necessary. when they finish, get a student to read his/her completed article to the class.
 
a sample article:
some advertisements tell the truth and some don’t. for example, the easy care shampoo says it will give you the shiniest hair ever. but my friend tried it and it didn’t work. it made my friend really mad. a few days ago, i tried starshine toothpaste. but it wasn’t whiter than white. it tasted terrible. i’d never use it.
yesterday my sister tried beauty cream and it worked very well. she said it made her skin very soft. so i’ll try it tomorrow. now, do you think it is right not to believe everything we read? 
now write the article on the blackboard as an example.
step ⅳ 3c
this activity provides writing practice using the target language. go through the instructions with the class. ask students,
do you know what the word slogan means?
for example, for the shiniest hair ever is the slogan of easy care shampoo. help students answer the question. tell them the chinese meaning if necessary to make sure they understand the meaning.
have students make a list of their favorite products, then try writing a slogan to go with each product. tell students how to do this work. first ask a student to name a favorite product. then let students suggest a variety of possible slogans to go with it. and then cross out the ones that don’t tell the truth.
ask students to work in groups of four.
when they start to write, walk around the classroom offering help as necessary. revise as many students’ work as possible while moving around the classroom.