Getting the message復習
unit 5 getting the message整體感知單元要點
word study1. advertise 2. consideration 3. brand 4. charge 5. loss 6. .blame 7. broadcast .8. post 9. react 10. annoy 11. defender 12. accuse 13. associate 14. appeal 15. frequent 16. .figure 17. profit 18. campaign 19. policy 20. nowadays 21. target 22. attach 23. discount 24. bargain 25. bonus 1. 廣告 2. 考慮3. 商標4. 負責5. 損失6. 責備7. 廣播8. 張貼9. 反應 10.惱怒 11. 辯護人12. 指控13. 使發生聯系 14. 呼吁 15. 頻繁的16. 數字17. 利潤18. 運動19. 政策20. 如今21. 目標22. 附加23. 打折扣24. 交易25. 以外的好處
useful expressions1. take sth. into consideration 2. be to blame 3. in charge of 4. be annoyed with 5. accuse sb. of 6. get across 7. appeal to sb. to do sth.. 8. make profits 9. attach to 10. make sense 1.把……考在內2. 應該受責備3. 掌管 4. 對……感到惱怒5. 控告某人……6. 傳播或為人理解7. 呼吁某人做某事8. 獲取利潤9. 附上10. 有意義sentence, patterns ＆communicative english 表抱怨the newspaper is to blame … he shouldn’t haven done it … 表達感情及不同意見 i’m angry about the ads for …i’m very upset because i have just …i think the newspaper is responsible and should help you get money back. grammar復習賓語補足語（review the object complement）some people find advertisements useful and entertaining . therefore advertising, instead of making a product more expensive, often makes it cheaper. topic＆ writing運用所學語言，圍繞廣告的作用這一題材，表達不滿或其他信息背景知識 advertisingadvertising is a message designed to raise a product, a service or an idea .in many countries, people come into daily contact with many kinds of advertising. advertisements reach people through newspapers, magazines , television , radio, outdoor signs, large boards and balloons and so on. the purpose is to sell products or services. producers advise to try to create an “image “of the company and their products. to be effective, an advertisement must be attractive and can gain a person’ interest .advertisers often pay film and tv stars, popular athletes and other celebrities to endorse products .repeated advertisements can help build a company’s reputation, increase product sales and reduce price. advertising is now a scientific business. once managers would say jokingly ,“i know half of what i spend on advertising is wasted , but i don’t know which half”. now all parts of an advertising program are properly measured and researched.