Going west復習
“all of a sudden ,he’s all over the place.”said bob dorfman , business creative director for san francisco----based pickett advertising . “i think it’s a little bit of a surprise to see how comfortable he is on camera and how charming he is without being able to speak more than a few sentences of english.”
ric iverson , the vice president of sales for harbrew , a beer importer and distributor(批發商) in new york, said he was in houston in june for a restaurant trade show, which took place the same week as the nba player pick.
a houston radio station was throwing a party at a local bar, so iverson gave them several cases of china’s yanjing beer , for which harbrew is the sole us importer.
because the rockets were expected to choose yao as the top pick overall that day,about a third of the 3000 partygoers were asian, iverson said. the bar ended up selling all the yanjing that harbrew had offered ,and iverson later got a call frome a rockets businessman who had seen the success of yanjing beer and wanted to partner with harbrew . harbrew now has courtside ads in houston advertising yanjing in english and chinese ,and the beer is sold at the place during basketball games.
dorfman and bob williams , chief of an illinois company that tracks entertainment marketing, said the only way yao’s off ---curt deals will improve is if his court play does ,too.
1.the underlined sentence here means “ ”.
a.he became well known suddenly b.his figure is displayed everywhere
c.he flies here and there in the usa. d.he succeeded out of others’ expectation
2.the first two paragraph tell us .
a. yao ming is successful both on the basket court and in marketing deals.
b. yao ming isn’t thought to be the world’s wealthiest endorser.
c. yao ming is popular with the american people
d. why yao ming was accepted by the houston rockets.
3.the author took ric iverson as an example to show .
a. ric iverson is fairly successful in his careers.
b. the nba player pick is of great importance in american life.
c. yanjing beer agree with the americans.
d. yao ming’s presence has indirectly benefited some companies.