Unit 1 Advertising教案學案練習一體化

譯林牛津版高中英語模塊四unit 1 advertising教案學案練習一體化
學習目標
1. 詞匯：      advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach
2. 詞組、短語：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to,  play trick on sb.,  serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, project hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,
3. 語法、結構：direct speech and reported speech  直接引語和間接引語
4. 技能指導  ：
1） read expository writing
2） write an advertisement and develop an advertising campaign
合作探究
welcome to the unit
i. read the following and tell what they are for:
1.  home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week.
824-3174 between 4 and 7 p.m.
2.  large bedroom in shared house, close to downtown and university, off-street parking, on bus route, park with tennis courts across the street.
824-2723 or 823-0236.
3. 11 a.m. to 2 p.m.
     complete
  pasta dinners
       $28.5
   tel: 422307
4.                     tent--￡35
nylon, blue and green; lm high, 120cm wide,