Unit 1 Advertising教案學案練習一體化

the bus driver said the words on the bus were just advertising language.
“residents should not be troubled because a bus has to stop at every stop on its route.”
but some passengers said the advertisement was confusing and should not appear on buses, although it could be understood on closer examination.”
b
a miss zhang, who works with an established advertising company in guangzhou, said an advertisement with this type of special wording was well done.
tom saw an advertisement in a newspaper for a beautiful modern bicycle which cost ￡50,so he went to the shop which had put the advertisement in and asked to see one of their wonderful bicycles.
    the shopkeeper was very happy to show one to tom, who examined it carefully and then turned to the shopkeeper, saying ,"there isn't a lamp on this bicycle, but there was one on the bicycle in your advertisement." "yes, sir," answered the shopkeeper," but the lamp isn't include in the price of the bicycle. it's an extra."
    "not include in the price of the bicycle? " tom said angrily, "but that not honest. if the lamp's in the advertisement, it should have been included in the price you gave there."
    "well, sir," answered the shopkeeper calmly, "there is also a girl on the bicycle in our advertisement, but we don't supply one of them with the bicycle either."
c
young people who are exposed to multiple anti-tobacco advertisements on television and who can describe these ads accurately are less likely to take up smoking than their peers, study findings show.
what＇s more, their likelihood of remaining nonsmokers appears to increase with the number of television ads they view and are able to correctly describe.
the findings are based on telephone responses from12 to 20-year-olds involved in a follow-up survey 20 months after the april start of the florida ″truth″ anti-tobacco media campaign.
this campaign included 11television ads that aimed to prevent youth from starting smoking by informing them about strategies used by the tobacco industry to popularize smoking.
those who were able to describe, in detail, at least one of the11ads were23％more likely to remain nonsmokers at follow－up. the almost40％ of youth who were able to accurately describe four or more ads were68％more likely to remain nonsmokers, the report indicates.
in contrast, young people who were unable to accurately describe any of the television ads were more likely to say that the campaign theme did not influence their smoking in any way.