Unit 1 Advertising教案學案練習一體化
a. use to having; about to b. used to be; to
c. use to having; going to d. used to be; supposed to
18.your suggestion is _______to us.
a. of very value b. great valuable c. of great value d. very value
19. he left the place, _______never ________back again.
a. determined; to come b. being determined; to come
c. determined; coming d. determining; coming
20. can you tell me __________________________?
a. what life will be like in the future b. what will life be like in the future
c. how life will be like in the future d. how will life be like in the future
b.短文填空
what makes a good a 1 ? there have been major changes in a____2_____ in the past sixty years. people read advertisements partly for i 3 and partly because they are interesting. today’s advertisements often start with a question, or a puzzle, with the purpose of a 4 the reader’s a 5 . of course, most advertisements contain information. but this is usually contained in a text that is interesting and often funny. humour is very important. sometimes advertisements tell a s 6 , or the story may be c 7 over a number of advertisements. however, there is a danger in this. it is possible that the reader or viewer will p 8 the advertisement but not the name of the r 9 .
there are other d 10 . if you are selling your product in a foreign market, you must check that the t 11 is correct. a company that sold hair cream wanted to say “x puts life into dry hair.” they took some p 12 of a handsome actor, and the advertisements a 13 on large boards by the side of the road. nobody bought the product, however, because when translated it meant “x puts living things into dry hair.”