Unit 1 Advertising教案學(xué)案練習(xí)一體化
190cm deep (for two people)
portable cd player--e60
with radio, stereo headphones, case. no batteries.
16cm x 13cm x 6cm. weighs 2kg
5. save 25%
all
men's
pajamas
ii. we have two basic types of advertisements. one is a commercial advertisement (cas商業(yè)廣告), and the other is public service advertisement (psas公益服務(wù)廣告) . read and enjoy the following advertisements and decide which are psas and which are cas.
1) make it possible with canon. 佳能數(shù)碼相機(jī)廣告
2) the daily modern 日產(chǎn)（尼桑）汽車廣告
3) planned parenthood
children by choice, not by chance
4) there’s no better way to fly. 德國(guó)漢莎航空
5) the power of dreams 本田汽車廣告
6) make poverty history
7) like no other 索尼產(chǎn)品廣告
8) take toshiba, take the world.
9) one by one they step forward: a nurse, a teacher, a homemaker. and lives are saved.
10) we can beat extreme poverty, starvation, aids. but we need your help
11) the choice of a new generation. 新一代的選擇。——百事可樂
12) ask for more 渴望無(wú)限——百事流行鞋
13) impossible made possible 使不可能為可能——佳能打印機(jī)
14) we're not asking for your money; we're asking for your voice.
cas：______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
psas: ______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
reading & discussion
read the passage of reading and decide the main ideas for each paragraph after discussion.
para1 __________________________________________________________
para2 __________________________________________________________
para3 __________________________________________________________
para4 __________________________________________________________